Atticus - Growth Marketing Manager
Responsibilities
• Marketing plays a vital role in Atticus' success, and our work is deeply rewarding. We have the great responsibility of reaching clients in one of their most challenging moments. We do so with empathy, care, and discernment, drawing on innovative marketing strategies to stand out in a competitive space that is all too often remembered for dubious billboard ads and sell-your-info schemes. • As Growth Marketing Manager at Atticus, you’ll report to the Director of Growth Marketing and will own acquisition across a portfolio of our core channels, including SEM and paid social. You’ll be dually responsible for managing scaled channels and developing new ones. You’ll work cross-functionally with Creative, Product, and Data partners to scale channels, tailor the client experience, and build our data infrastructure. • In a typical week, you might do any or all of the following: • Fully own your portfolio of established channels, developing channel strategy, standing up campaigns, and developing optimization recommendations • Evaluate channel performance, owning weekly reporting and analysis • Own monthly planning and budget optimization with a ROAS lens • Define new channel testing strategies based on experience, market research, and informational interviews; lead the work to test, analyze, and scale • Rigorously manage media buyer agencies and contractors, guiding their weekly priorities and navigating roadblocks as they arise • Lead cross-functional projects with Creative, Product, Engineering, and Design teams to create product experiences that meet the unique needs of our audience, including designing landing pages across our paid channels • Lead market research for your channels, including keyword research, competitive analysis, and audience targeting, to identify growth opportunities, mitigate risks, and drive data-informed innovation through continuous performance testing • This role offers a unique combination of features: broad growth marketing responsibility in a fast-growing Series C startup, mentorship from leaders across a variety of disciplines, and autonomy to shape our acquisition strategy as we scale. • You’ve spent 4+ years since graduating college developing your growth marketing expertise at top digital advertising agencies and as part of in-house marketing teams; you’ve been promoted because of your stellar performance • You have led program strategy across a portfolio of digital channels, including paid search and other paid digital • You have experience using Google and Bing Ads and have a track record of improving paid media campaigns • You have experience with creatively-driven paid channels like Meta and YouTube and past success scaling through rigorous creative testing and iteration • You have strong quantitative analytical skills and are comfortable working in data analytics platforms and data visualization software • You’re an ambitious self-starter; you thrive in ambiguous environments and enjoy a strategic challenge • You’re a kind and thoughtful colleague who knows how to shape a great team culture and thoughtfully analyze data and communicate insights • You have a demonstrated commitment to doing good and helping people • Bonus / Nice-to-Have: • Experience using Looker, SQL, Google Analytics, and Google Tag Manager • We are strongly committed to building a diverse team. If you’re from a background that’s underrepresented in tech, we’d love to meet you.
Benefits
• This is a rare opportunity to join a startup that has strong traction (substantial funding, well-respected backers, tremendous growth, and many happy customers) but is still small enough that you can have a huge impact and play a role in shaping our culture. • We’re a certified B Corporation tackling a critical social problem. Our mission to help people in need drives everything we do, and your work here will touch many lives. • We offer competitive pay — including equity — and generous benefits: • Medical and dental insurance with 100% of employee premiums covered • 15 vacation days & ~20 paid holidays each year (including two weeks at end-of-year) • Free membership to OneMedical • $600/year reimbursable stipend for internet service • $1,000 reimbursable stipend for education and training outside of work • Up to $1,200/year student loan repayment assistance • 401(k) and optional HSA/FSA • Humble, thoughtful, smart, fun colleagues • We anticipate the base salary band for this role will be between $150,000 to $180,000 in addition to equity and benefits. The salary at offer will be determined by a number of factors such as candidate’s experience, knowledge, skills and abilities, as well as internal equity among our team. • Location • Location • This job is fully remote and we’re committed to empowering everyone with flexibility. Work remotely, and travel to LA (on the company dime) as needed to be with your colleagues – usually quarterly, plus offsites. We care a lot about building a great culture and we think some interactions need to happen in person, so we put a lot of thought into retreats, offsites, and other ways to gather.
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