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arrive - Head of Product Marketing - Driver

London2d ago

In Office Director EMEA Product Marketing Manager Product Marketing Budget Forecasting CRM Management Reporting Digital Marketing Move

Requirements

• Builds with AI every day, creates their own workflows, and has strong views on how it is changing consumer growth and CRM. • Has 5+ years in growth marketing, ideally in a consumer marketplace or subscription business, with results they can tie to revenue. • Has run acquisition and retention together, across paid media, CRM and app adoption, and proved what worked with holdout tests. • Leads across product, pricing and data teams, and uses behavioural data to find user insight, spot opportunities and run tests. • REPORTING TO THE DIGITAL MARKETING DIRECTOR.

Responsibilities

• Win new drivers through paid search, paid social, display and signage, with landing pages built to convert and agencies held to a cost per new driver. • Move drivers who first book at a car park kiosk or on the web into our app. • Turn first bookings into habits with CRM messages triggered by what drivers do, and a holdout group on every message so we know what each message earns. • Run commuter experiments every week, using AI to build creative, write variants and read results, and kill what does not work. • Plan and forecast paid media budgets with finance, and spend only where we can measure the return. • Lead the work with product, pricing and data, so the app, prices and campaigns are all built for the same drivers.

Benefits

• You would join the YourParkingSpace team, part of Arrive, a UK parking marketplace with over 8 million users and hundreds of thousands of spaces, named among Britain's fastest-growing tech companies in The Sunday Times Tech Track 100. • You would build an AI-native growth motion for the driver side of our UK marketplace, with AI in every campaign, message and test. • You would own the driver side end to end: winning new drivers, turning first bookings into habits, and growing subscriptions. • Every driver you win and keep fills a space a host is counting on, so you would see the difference you make quite quickly.