yubo - Communications Lead
Requirements
• You're a proactive PR lead with sharp cultural instincts and a track record of creating stories that genuinely earn attention, not just promote launches. • Solid PR experience, with real results to show from leading a function or campaign. • A good read on Gen-Z culture and how 18 to 24 year-olds socialise and engage online. • Experience turning insight and data into media stories, including digging into data yourself to find the angle. • A track record of using different levers to earn attention: influencers, experts, events, activations, research, stunts. • Experience managing and getting the best out of an external PR agency. • Good judgement under pressure, with experience in issues or crisis communications. • Strong writing and speaking skills, comfortable with both consumer storytelling and sensitive corporate messaging. • The ability to influence cross-functional teams and senior stakeholders. • A self-starter mindset, with examples of building something from the ground up. • Nice to have, but don't let that stop you: • Experience in high-growth tech, consumer apps, youth culture, media, entertainment or lifestyle. • Experience in the US market, including relationships with US media and journalists.
Responsibilities
• Get familiar with Yubo's product, mission and community, and where our communications and reputation stand today. • Meet key people across Brand, Product, Data, Trust & Safety and Legal. • Start onboarding our PR agency and reviewing the Crisis Comms Playbook. • Have set up solid working habits with the PR agency and cross-functional teams. • Be well into building the 2027 PR strategy, calendar and measurement framework. • Have embedded the Crisis Comms Playbook and be actively building relationships with consumer, culture, lifestyle, tech and business media. • Have delivered Yubo's finished 2027 PR strategy and calendar. • Have landed our first standout data- and culture-led stories in top-tier media, backed by a working way to measure PR performance. • Have wrapped up the agency onboarding and defined the role of creators, experts, events and activations in Yubo's communications, leaving a solid foundation for what's next. • THE RECRUITMENT PROCESS • A first introductory call with Nicolas, Talent Acquisition • A case study with Alex, our Brand Director. • OUR APPROACH TO PRIVACY & SAFETY • As part of your role, you may handle tools and features involving personal data. We expect all employees to demonstrate strong awareness of privacy and safety issues, and to actively support our Privacy & Safety by Design efforts. • Here’s how we live our mission every day: • You own the impact: Step up, adapt, and make it matter • Unconventionally Smart: Hack with intent, borrow smart, build better • Be Bold & Resilient: Raise your head, break barriers, keep moving forward • One team, one mission: No egos, no passengers, just shared wins • Trust & Flexibility: Our hybrid model calls for only two office days a month; the rest is up to the rhythm that works best for you.
Benefits
• Culture is central at Yubo, hence the numerous benefits: • Cool Workplace: enjoy our amazing Parisian office and our many hybrid work options • Team Activities: participate in get-togethers, events, and team-building activities • Family-Friendly: we support parents with childcare options and family-friendly policies • Wellness Programs: benefit from comprehensive health insurance, wellness programs, sports classes, and mental well-being initiatives
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