Lovable - Senior Solutions Marketer
Requirements
• Have 8+ years of marketing experience with significant time in solutions marketing, product marketing, or GTM strategy roles at B2B SaaS or developer-focused companies. • Have directly owned large, cross-functional company initiatives — the kind where you're the person driving alignment across multiple teams and accountable for the outcome. • Thrive in ambiguity and operate with a 0-to-1 mindset — you can build structure where none exists, set direction under uncertainty, and move quickly without waiting for a complete picture. • Consider the full business context when making decisions — you make tradeoffs deliberately and hold yourself accountable to outcomes, not just outputs. • Are a strong experimenter — you know how to design a GTM test, read the signal quickly, and turn findings into confident recommendations rather than endless analysis. • Are an adaptable generalist with real depth: you can flex across messaging and positioning, campaign design, PLG, sales enablement, and analytics without losing quality. • Have experience going deep across multiple audiences and use cases simultaneously — adapting tone, channel, and message for very different buyers while maintaining a coherent brand narrative. • Are analytically sharp — you can synthesize market data, customer insights, and sales signal to identify opportunities and turn those findings into actionable plans. • Excel at cross-functional collaboration — you're comfortable being the connective tissue across product, GTM, content, and leadership, and you know how to build trust and move work forward without direct authority. • Think in systems — you default to building repeatable processes and scalable frameworks rather than one-off outputs, and you actively experiment with AI tooling to make yourself and your team faster. • Are a genuinely strong writer who can craft narratives that are clear, compelling, and differentiated — whether it's a positioning doc, a launch blog post, or an exec-facing strategy brief. • Are passionate about AI, the future of software creation, and the idea that building should be accessible to everyone. • Preferred: Have experience at a high-growth, product-led growth (PLG) company where self-serve and enterprise motions coexist. • Have marketed developer tools, no-code/low-code platforms, or AI products — and understand the nuances of speaking to both technical and non-technical audiences. • Show a track record of building marketing programs from scratch: first messaging frameworks, first campaign playbooks, first channel experiments. • Have led or significantly influenced a company-wide go-to-market motion — not just contributed to it. • Have experience with event marketing, executive thought leadership programs, and analyst relations. • Have worked in or closely with European tech companies and understand the dynamics of scaling from a European HQ into a global market. • Demonstrate a portfolio of narrative, positioning, or strategy work they're proud of — launch materials, GTM plans, messaging documents, or competitive frameworks.
Responsibilities
• Develop and own Lovable's solutions positioning and messaging framework across key audiences: individual creators, startups, SMBs, and enterprise teams spanning multiple verticals and use cases. • Lead narrative development for how Lovable shows up in market — crafting the stories, frameworks, and positioning that connect our platform's capabilities to the outcomes different audiences care about. • Design and execute integrated marketing campaigns that span content, digital, events, and sales enablement — driving measurable awareness, engagement, and pipeline. • Partner with product and engineering to deeply understand the roadmap, the technology under the hood, and the competitive landscape — developing the product fluency needed to be a credible voice with technical and non-technical audiences alike. • Collaborate with GTM teams to develop segment-specific messaging, PLG campaigns, and enablement materials that accelerate deal velocity across segments. • Build and maintain a library of use case narratives, customer proof points, and competitive positioning assets that the broader marketing and sales organization can leverage. • Work with content and community teams to develop thought leadership that positions Lovable at the center of conversations around AI-powered development, the future of software creation, and the democratization of building. • Identify and prioritize emerging verticals, personas, and use cases — conducting market analysis, synthesizing customer and sales signal, and developing the go-to-market playbooks to unlock them. • Help define and refine Lovable's ICP across segments — partnering with GTM and product teams to understand where we have the strongest fit, where there's white space, and where to place our next bets. • Report on campaign and messaging performance, using data to iterate on what's working and to inform strategic priorities. • Continuously experiment with AI tools and workflows to accelerate your own output — from research and competitive analysis to content production and campaign operations — and share what works with the broader team. • You May Be a Good Fit If You • Have 8+ years of marketing experience with significant time spent in solutions marketing, product marketing, or integrated campaign roles at B2B SaaS or developer-focused companies. • Think like a product marketer first — you want to deeply understand the product, the technology, and the competitive landscape before you write a single word of copy. You're the kind of person who reads the docs, talks to engineers, and uses the product yourself. • Are a genuinely strong writer who can craft narratives that are clear, compelling, and differentiated — whether it's a positioning doc, a launch blog post, or a campaign brief. • Thrive in a 0-to-1 environment — you can build processes where none exist, navigate ambiguity, and operate with speed in a fast-scaling organization. • Are an adaptable generalist with depth across multiple marketing functions: messaging and positioning, campaigns, content strategy, sales enablement, and analytics. • Have experience marketing to multiple audience segments simultaneously — you know how to flex tone, channel, and message for different buyers without losing a cohesive brand narrative. • Are analytically sharp — you can synthesize market data, customer insights, and sales signal to identify ICP fit and white space opportunities, and turn those findings into actionable go-to-market plans. • Excel at cross-functional collaboration — you're comfortable being the connective tissue between product, GTM, content, and leadership teams. • Have a strong product intuition and genuine technical curiosity — you can quickly understand how things work under the hood and translate that understanding into customer value. You don't need to be an engineer, but you should be comfortable in technical conversations and energized by learning how the product is built. • Are passionate about AI, the future of software creation, and the idea that building should be accessible to everyone. • Think in systems — you default to building repeatable processes and scalable frameworks rather than one-off outputs, and you actively experiment with AI tooling to make yourself and your team faster and sharper. • Strong Candidates May Also • Have experience at a high-growth, product-led growth (PLG) company where self-serve and enterprise motions coexist. • Have marketed developer tools, no-code/low-code platforms, or AI products — and understand the nuances of speaking to both technical and non-technical audiences. • Show a track record of building marketing programs from scratch at a growth-stage company, including defining the first messaging frameworks and campaign playbooks. • Possess experience with event marketing, executive thought leadership programs, and analyst relations. • Have worked in or closely with European tech companies and understand the dynamics of scaling from a European HQ into a global market. • Demonstrate a portfolio of narrative or positioning work they're proud of — launch materials, campaign strategies, messaging documents, or long-form content.
Benefits
• We're one of the fastest-growing companies in Europe, reshaping how the world builds software. • You'll have an outsized impact — this is a senior IC role with real ownership and the ability to shape how Lovable shows up in the market. • You'll work alongside a world-class team of builders, researchers, and operators who move fast and care deeply about craft. • Flexible working environment with offices in San Francisco, New York, Stockholm, and London. • We encourage you to apply even if you do not meet every single qualification. Not all strong candidates will meet every requirement as listed. We value diverse perspectives and believe that a range of experiences and backgrounds strengthens our team and our work.
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