fleek - GTM Engineer
Requirements
• You've built these systems before. Scrapers, enrichment pipelines, outreach automation, lead scoring: you can point to acquisition or GTM tooling you've actually shipped and run, not just configured. • An AI-first mindset. You use AI heavily and honestly across your work, can show the prompt or automation behind it, and know where it speeds you up and where it gets in the way. • Commercial judgment. You think in ICPs, tiers, and funnels. You can define qualifying signals and disqualifiers, commit to a segment, and write copy that reads like a real operator. • B2B GTM experience. You understand new business acquisition and have worked with or built enterprise GTM tooling: CRMs, sequencers, enrichment stacks. • Independent problem solving. You take an ambiguous problem, make opinionated calls, and ship a working system without waiting for a spec. You're a builder, not a tool configurator. • Funnel rigor. You track honest metrics, make sensible conversion assumptions, and know where your funnel leaks. One segment fully worked beats 500 sprayed contacts. • A genuine excitement for building acquisition infrastructure from scratch in a category that didn't exist three years ago. • Experience selling to or building for marketplaces, resellers, or independent retail • Founder or early-startup experience where you owned growth end to end • Familiarity with the secondhand or vintage fashion world • Experience running multi-channel outbound under platform constraints (DM caps, deliverability, warm-up) • WHAT YOU'LL GET • Competitive salary plus performance bonus tied to qualified pipeline • Generous equity: being on Fleek means you'll own a part of it • Comprehensive healthcare coverage • A collaborative team in a lovely office in the heart of East London • Access to founders. We're a small team and they're heavily involved (and good fun!) • Exclusive employee discounts to buy on Fleek • Access to borrow any item from our collection of vintage and reworks in the office
Responsibilities
• Build the acquisition engine: design and ship the end-to-end system that sources, enriches, qualifies, and contacts prospects across both customer segments, replacing manual prospecting with repeatable infrastructure. • Automate sourcing and enrichment: build scrapers and enrichment pipelines across eBay, Depop, Vinted, Whatnot, and Instagram that surface qualified prospects with real signals: item volume, platform, geo, estimated spend, and store maturity. • Engineer outreach at scale: build multi-channel sequences (email, Instagram DM, WhatsApp, calls) that are personalised systematically by AI, not sprayed or hand-cranked, and designed around real constraints like Instagram's ~40 DMs per day cap. • Own the funnel: model and instrument every stage from sourced to reachable to contacted to replied to qualified to booked, with honest conversion assumptions, and use the data to decide where the engine leaks and what to fix next. • Design for two very different channels: online resellers are mostly Instagram-only, while physical shops have full contact details and can be grouped by city for visits. You'll build distinct playbooks for each and decide where AI does the work versus a person. • Build agents, not processes: wherever a workflow repeats, turn it into something an agent can run: qualification against ICP signals, first-touch personalisation, reply handling, dedupe, and CRM hygiene. • Scale without quality dropping: take the engine from 50 prospects to 30,000, choosing the channels and tooling that keep personalisation and targeting sharp as volume grows. • Connect acquisition to the business: integrate the engine with our commercial operating system and the account management handoff, so closed customers land cleanly and nothing falls through the cracks.
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