WPP - Senior Business Analyst – Global CRM Transformation
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Requirements
• Proven experience as a Senior Business Analyst on large scale, global technology or platform transformation programmes • Strong discovery and analysis capability in complex, decentralised or multi business organisations • Experience working on CRM, ERP, or enterprise SaaS implementations (Microsoft Dynamics experience beneficial but not essential) • Demonstrated ability to translate ambiguous business needs into clear, structured requirements • Strong stakeholder engagement skills, with the ability to work effectively with senior business leaders, product owners, and technical teams • Comfortable operating across both strategic discovery and detailed delivery phases • You're open: We are inclusive and collaborative; we encourage the free exchange of ideas; we respect and celebrate diverse views. We are open-minded: to new ideas, new partnerships, new ways of working. • You're open: • You're optimistic: We believe in the power of creativity, technology and talent to create brighter futures or our people, our clients and our communities. We approach all that we do with conviction: to try the new and to seek the unexpected. • You're optimistic: • You're extraordinary: we are stronger together: through collaboration we achieve the amazing. We are creative leaders and pioneers of our industry; we provide extraordinary every day. • You're extraordinary: • What we'll give you: • Passionate, inspired people – We aim to create a culture in which people can do extraordinary work. • Passionate, inspired people • Scale and opportunity – We offer the opportunity to create, influence and complete projects at a scale that is unparalleled in the industry. • Scale and opportunity • Challenging and stimulating work – Unique work and the opportunity to join a group of creative problem solvers. Are you up for the challenge? • Challenging and stimulating work • We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
Responsibilities
• Lead end-to-end discovery across markets, agencies, and functions to understand current processes, systems, pain points, and opportunities • Elicit, analyse, and document business requirements, use cases, and user stories aligned to the global CRM vision • Support the design of future-state global CRM processes in partnership with the CRM Functional Lead and Design Authority • Evaluate market, agency, and client-specific needs, distinguishing core global requirements from local configuration • Ensure clear traceability between business requirements, functional design, and delivered outcomes • Collaborate with technology teams and system integrators to clarify requirements and support delivery • Contribute to prioritisation, release planning, and trade-off decisions through evidence-based analysis • Support change and adoption by creating clear, user-friendly documentation and workflows • Proactively identify risks, dependencies, and impacts related to scope, processes, and data • Support the definition of CRM data structures, standards, and governance • Ensure alignment between process design, data models, and reporting requirements • Drive improvements in data quality, consistency, and usage across CRM
Benefits
• WPP is driving one of the largest transformations in the marketing and advertising industry. Under the leadership of our Global CIO, we are uniting 2,500+ technology professionals into a single global function – powering the future of our agencies and clients. As part of this, we are delivering a global CRM transformation, consolidating multiple legacy platforms into a single Microsoft Dynamics–based solution. This programme will simplify our tech landscape, enhance client visibility, and enable consistent, data-driven ways of working worldwide. • We’re looking for a Senior Business Analyst to play a pivotal role in shaping and delivering this transformation. You will lead discovery, define requirements, and ensure business needs are translated into high-quality solutions. • Working at the intersection of business, design, and technology, you’ll partner closely with functional, change, and delivery teams to: • Drive clear, structured discovery and analysis • Enable strong, globally aligned functional design • Support the move from local solutions to standardised global processes • Ensure traceability from business outcomes to delivery • This is a high-impact role, central to reducing complexity, driving adoption, and delivering real business value across WPP.
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