ncontracts - Account-Based Marketing and Revenue Intelligence Manager

• As the primary owner of our 6sense platform and connected tools, you will be responsible for turning account data into actionable, targeted plays. You will work cross-functionally with demand generation, sales, and content teams to translate account intelligence into targeted plays that move buying groups from awareness to opportunity. • This is an execution focused, high-impact role for a marketer who loves digging into intent data, launching multi-channel campaigns, and directly supporting outbound sales velocity. • ABM Platform Architecture & Signal Management • Manage the 6sense Ecosystem: Serve as the day-to-day administrator of 6sense—maintaining the keyword universe, updating buying stage configurations, and monitoring predictive scoring models. • Target Account List Management: Build and update dynamic target account lists by combining internal ICP criteria with 6sense intent, firmographic, and technographic filters. • Data Activation & Orchestration: Ensure target account segments sync properly from 6sense downstream to Salesforce for BDR visibility and to LinkedIn Campaign Manager for digital ad cover. • Signal-to-Action Alerts: Set up and maintain automated alerts (such as Slack notifications or CRM dashboard triggers) to notify BDRs the moment a target account spikes in intent. • Build Automated Workflows: Utilize modern GTM tools (like Clay) to build repeatable workflows that automate account enrichment and assist with multi-channel campaign personalization. • Campaign Development & Execution • Deploy Multi-Channel ABM Plays: Design and execute multi-touch ABM campaigns tailored to target segments, utilizing display advertising, LinkedIn, direct gifting, and personalized landing pages. • Execute Stage-Based Marketing: Deliver targeted content mapped directly to the buyer's journey—serving thought leadership to accounts in the Awareness stage, and competitive/ROI assets to accounts in the Decision stage. • Run Pipeline Acceleration Plays: Partner with demand generation to execute competitive takeout plays and re-engagement campaigns for stalled or high-priority opportunities. • Manage Account Gifting: Coordinate and track account-based gifting programs (via Sendoso or similar) as part of integrated outbound plays. • Optimize for Speed: Maintain an agile mindset—testing ad creative and messaging sequences, and adjusting low-performing campaign tracks based on early pipeline data. • Sales Alignment & Enablement • Support Outbound Teams: Act as the go-to marketing partner for AEs and BDRs, equipping them with account intelligence and intent data insights to guide their daily prospecting. • Drive 6sense Adoption: Conduct onboarding and continuous coaching for new sales team members on how to read 6sense intent signals and execute intent-based playbooks. • Provide Account Briefings: Deliver regular campaign summaries and pre-meeting briefings to ensure sales teams are aligned on account activity before reaching out. • Technology & Reporting • Track Campaign Performance: Measure and report on standard ABM velocity metrics, including account engagement rates, pipeline influence, and win rates on 6sense-driven accounts. • Maintain Program Dashboards: Keep marketing and sales dashboards updated, providing visibility into account progression, buying stage distribution, and campaign spend efficiency. • 4+ years of experience in B2B marketing with account-based marketing as a primary discipline. • Hands-on, daily operational experience with 6sense (or a closely comparable enterprise ABM platform like Demandbase). You must know how to build segments, configure keywords, and manage buying stages. • Experience with Data Enrichment Tools: Practical experience using Clay (or similar tools) to enrich account data and support automated outbound plays. • Execution Across Digital Channels: Proven track record running paid LinkedIn campaigns, managing display ad audiences, and orchestrating direct gifting programs (e.g., Sendoso). • Strong Sales Empathy: Experience collaborating directly with BDRs and AEs, with the ability to explain intent data clearly and encourage platform adoption. • Comfort Within the Tech Stack: Familiarity working alongside HubSpot and Salesforce to track campaign performance, route leads, and pull reports (Note: you will not manage the infrastructure of these platforms). • Analytical Mindset: Ability to read marketing data, track account progression, and translate platform analytics into clear performance updates for leadership. • Strong Project Management: Highly organized, detail-oriented, and comfortable managing multiple campaign deadlines simultaneously.