Kickstarter PBC - Director, Growth & Product Marketing

• Own product positioning and messaging, translating product capability into clear, compelling value propositions for creators and backers. • Develop and run go-to-market strategy for product and feature launches, driving awareness and adoption on both sides of the marketplace. • Design, standardize, and own our launch and promotion packages: tiered offerings with fixed deliverables that Outreach can sell and marketing can fulfill without custom work. • Build and manage sales enablement for the Outreach team: pitch materials, talk tracks, competitive positioning, and training that improve win rates and consistency. • Lead demand generation programs that feed the Outreach pipeline, including webinars, open calls, and referral programs. • Standardize marketing processes, tools, and briefs to improve efficiency across the team. • Define and track performance metrics for product adoption, enablement effectiveness, and launch package delivery, and use them to improve. • You are a proven product marketing leader who thrives in fast-paced, evolving environments and has built scalable programs from scratch. • You are skilled at translating product capability into audience-facing narrative and positioning. • You’re experienced in sales enablement: you’ve equipped a sales team with the content, tools, and training that measurably improved their performance. • You are data-driven, with the ability to measure success through KPIs and drive continuous improvement. • You are an exceptional cross-functional operator with demonstrated ability to influence across Product, Sales, and Marketing teams. • You’re experienced with CRM strategy, marketing automation, and the modern marketing tech stack. • You can read more about our benefits and working at Kickstarter at our Jobs page: https://jobs.kickstarter.com/ • Our Fully Virtual Team • We’re currently able to support employees based in the following US locations: CA, CO, CT, GA, IL, MA, MD, NC, NJ, NY, OR, SC, VA, VT, and WA. We're also able to support employees in the United Kingdom. If you live in—or are willing to move to—any of these locations, we look forward to your application! If there is a required or preferred location for an open role, it will be listed in the job description.