deepjudge - Demand Generation Manager

• Drive pipeline generation • Own marketing-sourced and influenced pipeline across key regions • Translate business and marketing priorities into structured demand generation programs • Partner closely with sales on account targeting and pipeline development • Work cross-functionally with content, product marketing, events, and marketing operations to translate strategy into pipeline-generating programs. • Lead campaign strategy and execution • Plan and execute integrated campaigns across ABM, events and webinars, content, product releases, and partner marketing programs. • Turn key initiatives into coordinated, multi-channel campaigns • Maintain a balanced mix of always-on and campaign-driven efforts • Optimize full-funnel performance and conversion • Improve performance across the funnel throughout the entire buyer journey • Optimize key touchpoints including: • Website journeys and landing pages • Demo and high-intent entry points • Lead-to-opportunity progression • Design and scale lifecycle and nurture programs to drive engagement and pipeline velocity • Continuously test and improve conversion through structured experimentation (CRO) • Own channel strategy and distribution • Manage and optimize key channels including, social media, paid acquisition and retargeting, as well as email and lifecycle marketing. • Ensure content is effectively distributed and adapted across channels and audiences • Test and scale emerging channels (e.g. Reddit, programmatic, niche communities) to identify new sources of reach • Run a structured test-and-learn approach across channels to identify and scale what works • Measure, analyze and improve: • Track campaign and channel performance with a focus on pipeline impact, efficiency, and scalability • Build visibility into performance drivers across the funnel • Use data to prioritize, iterate, and scale high-performing initiatives • Leverage modern tools and AI to improve execution and efficiency • What success looks like in 12 months: • Marketing is a consistent and meaningful driver of pipeline, with clear contribution across key regions and segments • Consistent, high-quality pipeline generation driven by marketing • Repeatable and well-structured campaign frameworks across channels • Measurable improvements in conversion across website, nurture, and pipeline stages • Strong visibility into what drives pipeline and revenue impact • Close alignment with sales, product marketing, and content on targeting and execution • You're a great fit if you: • Have strong experience in B2B SaaS demand generation and growth marketing • Have owned or significantly contributed to pipeline generation • Are comfortable operating across the full funnel – from acquisition to conversion • Have hands-on experience with: ABM and sales-aligned campaigns, lifecycle and nurture programs, paid and organic channel strategy, CRO and website performance • Are comfortable working with modern marketing and growth tools, such as: • CRM and automation platforms (e.g. HubSpot) • Website and CMS tools (e.g. Webflow of similar) • Data enrichment and outbound tools (e.g. Gong, Clay) • Paid acquisition platforms (e.g. Google Ads, LinkedIn Ads) • SEO and analytics tools (e.g. Google Analytics, Ahrefs, or similar) • Measurement and reporting tools (e.g. Looker, or similar BI tools) • AI tools to enhance execution (e.g. Claude) • Have a strong analytical mindset and understand pipeline quality, not just lead volume • Are experienced in attribution, funnel analysis, and measuring pipeline impact across complex B2B buying cycles • Are comfortable using modern tools and AI to enhance execution • Are able to work in European and East Coast friendly time zones • This role is not for you if… • You focus primarily on brand or awareness without ownership of pipeline and conversion • You prefer highly specialized roles without end-to-end responsibility • You are not comfortable delivering measurable business outcomes • You prefer executing established playbooks over building, testing, and refining approaches • What you can look forward to: • Own demand generation at DeepJudge and define how pipeline is built and scaled, rather than inheriting an existing playbook • Join at an inflection point, with the recent launches, growing US market presence, and strong product-market fit in legal • Real ownership with short feedback loops. Your work will have a visible, measurable impact on pipeline and revenue from day one