Interdependence - Director of B2B Marketing
Requirements
• 10+ years of experience in B2B marketing with significant agency experience required. • Demonstrated expertise across both paid and organic marketing, with the ability to develop integrated strategies across channels. • Strong knowledge of paid advertising • Strong understanding of B2B buyer journeys, demand generation, lead generation, conversion, and marketing funnels. • Proven experience managing and advising B2B clients and senior-level stakeholders. • Strong analytical skills with the ability to translate marketing performance into business insights and recommendations. • Experience managing marketing budgets and making data-driven decisions around channel and spend allocation. • Excellent communication, presentation, and client relationship-building skills. • Strategic and creative thinker who loves being hands-on. • Comfortable working cross-functionally in a fast-paced, all-remote environment. • WHY YOU'LL LOVE WORKING AT INTERDEPENDENCE • 🏡 100% Remote, Forever - Work from anywhere in the world while you enjoy the flexibility of your fully remote workplace. Skip the annoying commute, create a workspace that works for you, and collaborate with teammates across the country, all without sacrificing connection or career growth. • 100% Remote, Forever - • 🩺 Comprehensive Health Benefits - Choose from three Anthem Blue Cross PPO medical plans, plus dental and vision coverage to support your health and well-being.
Responsibilities
• Client Leadership & Marketing Strategy • Serve as a senior strategic partner for a portfolio of B2B clients, providing marketing strategy, direction, and counsel. • Develop integrated marketing plans aligned with client business objectives, audiences, and growth goals. • Translate business priorities into clear channel strategies, campaigns, KPIs, and measurement frameworks. • Build trusted relationships with client executives and confidently present recommendations, results, and opportunities. • Identify opportunities to strengthen and expand client programs based on performance and evolving business needs. • Manage vendor and partner relationships to scale traction • Paid & Organic Marketing • Lead strategy across paid and organic B2B channels • Oversee paid media strategies across channels including paid search, paid social, display, and retargeting. • Guide organic strategies across GEO, SEO, content marketing, organic social opportunities. • Develop audience, targeting, messaging, and channel recommendations based on client goals and buyer behavior. • Partner with internal team members across GEO, SEO, outbound email, content, creative, social, and PR to drive integrated execution. • Performance & Optimization • Achieve KPIs that connect marketing activity to business outcomes. • Analyze campaign and channel performance to identify trends, opportunities, and areas for optimization. • Use data to guide decisions around budget allocation, targeting, messaging, content, and channel mix. • Translate complex performance data into clear, actionable insights for clients. • Continuously test and refine strategies to improve engagement, lead generation, conversion, and ROI. • Team Leadership & Agency Growth • Provide strategic direction and oversight to cross-functional teams supporting B2B client accounts. • Ensure teams deliver high-quality work with consistency, efficiency, and accountability. • Contribute to new business opportunities, including strategy development, proposals, pitches, and presentations. • Partner with senior leadership to develop best practices, improve processes, and evolve Interdependence's B2B marketing capabilities.
Benefits
• 💰 Retirement Savings - Save for the future with our 401(k) program, including a company match that is increasing further to 3% in 2027. • Retirement Savings - • 3% in 2027 • 🌴 Work-Life Balance - Enjoy paid vacation, sick time, 11 company holidays, a floating holiday, and Summer Fridays to recharge and spend more time doing what you love. • Work-Life Balance - • 👶 Paid Maternity Leave - We support growing families with paid maternity leave, giving new moms dedicated time to recover, bond with their baby, and return to work with confidence. • Paid Maternity Leave - • 📈 Career Growth - As one of the nation's fastest-growing strategic integrated marketing and communications firms, we're committed to helping ambitious people like you grow. Take on meaningful challenges, develop new skills, lead from every level, and build a career with meaningful real impact. • Career Growth - • 🌟 Supportive, Collaborative Culture - We set high standards, celebrate big wins, and work together to achieve exceptional results. You'll join a team that's collaborative, entrepreneurial, and committed to helping one another succeed. • Supportive, Collaborative Culture -
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