Power Digital - Senior Media Manager, (Healthcare)
Requirements
• 4-5+ years of experience, primarily in Paid Search • Ideal candidates also have experience in Paid Social, Programmatic, or both • Required platform expertise: Google Ads • Suggested additional platform familiarity: Bing, Meta, a DSP platform • Experience managing paid media budget ranges above 100k per month • Experience driving paid media strategy and testing • Confident ability to communicate with and convince clients • Great at reporting and insights, and great at identifying and optimizing towards client business goals • Experience in full project ownership, from the first step of writing strategy briefs and recommendations, all the way to deploying campaigns/tests in-platform and reporting on results • Excellent communication, problem-solving, and interpersonal skills • Proficient in Microsoft Office Suite and Google Workspace • Ability to interface with both internal team members and clients • Ability to multitask and prioritize tasks effectively
Responsibilities
• Successful end-to-end management of designated paid media accounts • Meet pacing and KPI requirements for held accounts • Own all Paid Search strategy, project ideation, road mapping, & testing, leading the team with confidence and direction • Work with Account Managers and the Media Supervisor to identify client goals, priorities and efficiency requirements. • Actively works to increase billing for existing accounts and propose opportunities to expand media coverage for new accounts • Continually work to learn new strategies, test new platforms, and expand Cardinal’s Paid Media offerings • Function as primary point of contact both internally and externally for all ‘owned’accounts – responsible for pacing and performance of accounts • Responsible for generating reporting, writing insights, and communicating with the client for designated accounts • Responsible for the ongoing maintenance of held accounts including but not limited to optimizations, structural updates, bidding methodologies, conversion types and copyrevisions • Responsible for strategic ideation on all accounts, designing and adjusting campaign strategies to meet each client’s business goals (and internal objectives) • Responsible for designing and deploying tests in accounts on a monthly and quarterly cadence (structural, targeting, creative & messaging, conversion, etc.) • Responsible for continual testing, verification, and improvement of full-funnel structures
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