Roo - Senior International Marketing Manager
Requirements
• You have deep experience in multi-channel marketing strategy, including launching a brand or product in a new market or country. • You've owned positioning and messaging for a professional audience and built the proof points that made it credible. • You've owned acquisition budgets and measurement, and make smart trade-offs when data is early. • You bring cross-functional partners together around a shared plan and move work forward through people you don't manage. • You're comfortable building from ambiguity and move easily between strategy and hands-on work. • You understand marketing and privacy regulation across countries, ideally including Canada. • Thoughtful about where AI and emerging tools improve how marketing teams work, and where human judgment matters most. • Experience in veterinary medicine, healthcare, marketplaces, labor platforms, or international expansion is a plus.
Responsibilities
• Market Strategy & Go-to-Market • Own the marketing strategy for Roo's international markets, setting goals for acquisition and brand presence on both sides of the marketplace. • Lead go-to-market and engagement planning for each new market: audience and market insight, positioning, channel mix, budget, timeline, and measurement. • Build Roo's international launch playbook so each new country launches faster and with less lift than the last. • Bring the voice of each market back to Roo, sharing what you learn from veterinary professionals, hospitals, and partners to shape product, pricing, and marketing decisions. • Launch in new Canadian markets on schedule. • Grow hospital and veterinary professional acquisition in Canada against plan and within budget. • Grow Roo's brand presence in Canada, so Roo shows up in the industry moments and conversations that matter to veterinary professionals and hospitals. • Set a clear measure for every channel and move investment toward what works. • Build a launch playbook that's ready for Roo's next country. • Prepare and lead the next country launch
Benefits
• Lead marketing for Roo's first international markets and shape how Roo grows around the world. • Build the launch playbook Roo uses for every new country. • Work across strategy, messaging, acquisition, and brand, with the support of Roo's central marketing teams. • Help veterinary professionals find flexible, meaningful work and help hospitals get the support they need. • Partner closely with an ambitious leadership team that values first-principles thinking, ownership, and continuous improvement • While we are a remote first company, if you are based in San Francisco this will be a hybrid role.
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