binance - GEO Strategist
Requirements
• 5-6+ years of hands-on SEO experience, including technical SEO at enterprise scale • Real, mechanistic understanding of how LLMs retrieve, weight, and cite web content (RAG architecture, retrieval and ranking signals, citation behavior across ChatGPT/Perplexity/Gemini/Claude) — not prompting familiarity or surface-level AI tool usage • Proven ability to define and lead a GEO/technical SEO strategy independently, not just execute against someone else's roadmap • Expertise in structured data/schema markup, entity-based content architecture, and knowledge graph signals • Hands-on fluency in crawl and indexation mechanics, log file analysis, and Python or SQL for extracting insights at scale • Experience building measurement frameworks and attribution models for channels without established tooling • Enterprise experience — has operated within a cross-functional org (Content, Tech, Data, Compliance) at scale, not solely in an agency or solo-contributor environment • Experience in the cryptocurrency, fintech, or another regulated/trust-sensitive industry is a strong plus
Responsibilities
• Own Binance's presence in AI-generated responses across all major LLMs, driving citation authority and entity presence at scale • Build and maintain llms.txt, structured data, and knowledge graph signals across all major page groups, including regional adaptation • Define and track GEO as a standalone acquisition channel — impressions, citations, referral attribution — building measurement frameworks where none currently exist • Translate AI citation gaps into content requirements, embedding GEO into Content, Tech, and Data workflows from brief to ship • Run ongoing LLM prompt testing and citation audits to validate performance and catch regressions • Benchmark competitor GEO positioning (Coinbase, Kraken, OKX, Bybit, Crypto.com) and convert findings into prioritized gap opportunities • Analyze log-level and query-level data to identify AI crawler behavior, citation patterns, and content structure gaps • Track GEO/AI search trends (LLM retrieval mechanics, multimodal search, entity authority, E-E-A-T for AI surfaces) and translate them into actionable frameworks for the wider SEO team
Benefits
• Shape the future with the world’s leading blockchain ecosystem • Collaborate with world-class talent in a user-centric global organization with a flat structure • Tackle unique, fast-paced projects with autonomy in an innovative environment • Thrive in a results-driven workplace with opportunities for career growth and continuous learning • Competitive salary and company benefits • Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
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