aCommerce - Media Planner - Manager/Senior Manager

Bangkok, Thailand4mo ago

In Office Senior APAC E-commerce Account Manager Media Sales Representative Performance Management Excel GA4 Ecommerce Thai

Requirements

• 5-8 years of experience in Media Planning or Digital Strategy, with a strong focus on Growth and Profitability. • Financial Acumen: Excellent ability to manage large-scale budgets and understand the business impact of media spending. • Analytical Thinking: Proven expertise in data modeling (Excel, GA4) to drive strategic decisions and sustainable outcomes. • Result Oriented: A high level of accountability and a track record of meeting or exceeding commercial KPIs. • Strategic Communication: Strong presentation skills in English and Thai, capable of influencing senior stakeholders. • Ecommerce Expertise: Deep understanding of the SEA digital ecosystem and how media drives sustainable sales growth

Responsibilities

• Growth & Profitability Strategy: Develop and execute full-funnel media plans that maximize revenue while optimizing the cost of acquisition to ensure bottom-line profitability. • Growth & Profitability Strategy: • Sustainable Budget Management: Lead the allocation and forecasting of media investments to ensure consistent and sustainable growth across all digital channels. • Sustainable Budget Management: • Financial Performance Tracking: Monitor and analyze media investment efficiency (ROAS/ROI) to ensure all campaigns meet the brand's financial health standards. • Financial Performance Tracking: • Data-Driven Optimization: Use analytical thinking to translate complex data into actionable insights, improving campaign performance and investment returns. • Data-Driven Optimization: • Marketplace & Social Mastery: Oversee strategic media execution across Google, Meta, TikTok, and Marketplaces (Shopee, Lazada) to capture growth opportunities. • Marketplace & Social Mastery: • Leadership & Mentorship: Lead and develop the team's technical and soft skills, fostering a result-oriented culture that delivers "WOW" service to clients. • Leadership & Mentorship: