Inizio Evoke - Vice President, Social Strategy

• 8–12+ years in social media, digital strategy, engagement strategy, or integrated marketing with depth in healthcare, pharmaceutical, biotech, or life sciences. • 5+ years leading a social, digital, or engagement strategy function, team, or practice within an agency setting. • Bachelor's degree in marketing, communications, life sciences, business, or a related field preferred. • Track record identifying growth opportunities, expanding client relationships, contributing to new business, and shaping scopes of work. • Experience with social media's role in healthcare marketing spanning patient, caregiver, HCP, advocacy, corporate, franchise, disease education, and brand communications. • In-depth knowledge of FDA/FTC regulatory, legal, and compliance considerations for pharmaceutical and biotech social media, including experience partnering with MLR review teams. • Familiarity with adverse event escalation processes and compliant community management protocols. • Fluency in social listening, performance measurement, audience analytics, competitive analysis, and optimization with an understanding of how NLP can extend the value of these capabilities. • Working knowledge of how AI answer engines (ChatGPT, Perplexity, Google AI Overviews) source and surface health content and how social and web content strategy can influence those outputs. • Experience with generative AI tools, creator strategy, influencer engagement, or innovation pilots in a regulated marketing context. • Understanding of structured data, schema markup, and E-E-A-T signals as they apply to healthcare content discoverability. • Experience managing, mentoring, and developing strategists at multiple levels from emerging talent to senior team members. • Comfort with ambiguity, change, and growth-stage team building; able to create structure without slowing momentum. • Ability to translate complex social and technology concepts for senior clients and executive stakeholders. • Inizio Evoke provides an exciting and flexible work environment, great compensation packages and outstanding company paid benefits including medical, dental, 401(k), tuition reimbursement and flexible time off. • We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace. • The base salary range represents the low and high end of the salary range for this position. This range may differ based on your experience and skill set, geographic location, and cost of living considerations. We consider compensation more than just a base salary – that’s why we also offer an exceptional range of flexible benefits, personal support and tailored learning and development opportunities all designed to help you realize your full potential both in life and at work. • $175,000—$200,000 USD • Don't meet every job requirement? That's okay! Our company is dedicated to building a diverse, inclusive, and authentic workplace. If you're excited about this role, but your experience doesn't perfectly fit every qualification, we encourage you to apply anyway. You may be just the right person for this role or others.