tilt - Marketing Lead
Requirements
• 3+ years experience across brand, lifecycle, or content long enough to have run campaigns end-to-end, not just supported them. You've owned a channel, shipped it, measured it, and improved it off the back of real data. You know how to turn a rough brief into something real. • A bias for action: you'd rather test a campaign and iterate than wait for the perfect brief • Strong instincts for content and creative, and a track record of campaigns that performed • Understand the importance of data-based decision making and comfort in key metrics like CAC, LTV, conversion, etc. • Experience building marketing strategy from scratch, not just executing someone else's calendar • Organised and reliable: you can run multiple campaigns at once and see them through • Genuinely excited by fashion, streetwear, and vintage, and the communities around them • Comfortable owning ambiguity and moving at the pace of an early, fast-scaling company • Experience marketing search or discovery products (agentic search, recommendation engines) • Experience marketing a declining or underperforming category back to growth • Familiarity with live commerce, marketplaces, or community-led growth • Let us know if you need any adjustments during the application process — we're happy to help.
Responsibilities
• In your first 0–3 months • Get deep into Fashion at Tilt: understand the buyers, the sellers, the competitive landscape • Develop the strategy for Fashion category marketing across paid, organic, and digital content • Build and own our marketing calendar for the category, ensuring that we have a high density of reasons for users to engage with the platform • Launch community and in person events to make sure we’re top of mind for buyers and sellers • In 3+ months and beyond • Own the Fashion marketing strategy end-to-end: what we run, where, and why • Launch influencer marketing for a fashion category and hit the first time buyer targets • Build a repeatable content and campaign engine for the category, not just one-off pushes • Become an expert on what our Fashion users looking for and use that knowledge to iterate our strategy and campaign engine • Report on what's working across the category and use it to shape where we invest next • Grow your scope as Fashion grows, with more ownership over budget and headcount as the results show
Benefits
• You'll get broad, hands-on exposure across brand, lifecycle, and content — the kind of range that's hard to find early in a career • You'll learn directly from senior operators and grow fast, with real ownership from the start • You'll have a direct line to product, engineering, and leadership — when you spot something worth doing, you'll be heard • You'll be joining a mission-driven team backed by world-class investors • You'll work alongside curious, kind, and wickedly smart teammates who care about getting things right • You'll help redefine how millions of people shop online • Location: On-site (5 days a week from London, King's Cross office) • 29 days off, plus UK bank holidays • Your birthday off, no questions asked • Share options to become a true stakeholder in our success • 3% pension contribution from Month 2 (auto-enrolment) • Unlimited phone/video and in-person therapy (phone therapy covers partner and dependants 16–18 years old) • 24/7 phone GP, including private prescriptions (including partner and children) • MacBook and tech budget to get you set up your way • Gym membership • Free Deliveroo if you're working late • We welcome applicants from all backgrounds and experiences, and we're committed to fostering an inclusive, diverse workplace.
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