Stripe - AEO and GEO Marketing Manager
Requirements
• We’re looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement. The preferred qualifications are a bonus, not a requirement. • 5+ years of experience creating and executing search engine optimization strategies, with direct experience with answer engine optimization and generative engine optimization • Proven technical experience making websites SEO and AEO-friendly • Experience analyzing data and in dashboards and reporting software such as Tableau, Looker, Adobe Analytics, or Google Analytics to drive growth decisions • Experience applying user intent analysis to prioritize actions that deliver measurable outcomes • Proven ability to take initiative, independently problem-solve, and drive tasks to completion • Experience leading project roadmaps across cross-functional stakeholders, including engineering and content teams • Experience or familiarity with Natural Language Processing (NLP), vector search, and Retrieval-Augmented Generation (RAG) • Experience managing search optimization in-house for business-to-business (B2B) software-as-a-service (SaaS) companies • Experience working within the fintech, payments, billing, accounting, or startup industries • Experience writing SQL queries to extract and gather data independently • Bachelor's degree or 4 years of additional relevant professional experience • Hybrid work at Stripe • This role is available either in an office or a remote location (35+ miles or 56+ km from a Stripe office). • In-office expectations • Office-assigned Stripes spend at least 50% of the time in a given month in their local office or with users. This hits a balance between bringing people together for in-person collaboration and learning from each other, while supporting flexibility about how to do this in a way that makes sense for individuals and their teams. • Working remotely at Stripe • A remote location is defined as being 35 miles (56 kilometers) or more from one of our offices. While you would be welcome to come into the office for team/business meetings, on-sites, meet-ups, and events, our expectation is you would regularly work from home rather than a Stripe office. Stripe does not cover the cost of relocating to a remote location. We encourage you to apply for roles that match the location where you currently live or plan to live.
Responsibilities
• Stripe is seeking an AEO and GEO Marketing Manager to lead the channel. This individual will play a critical role in growing new user acquisition from platforms including ChatGPT, Perplexity, and Google AI Overviews. The scope of the role includes Generative Engine Optimization (GEO), also known as Answer Engine Optimization (AEO) or Large Language Model (LLM) Search Optimization, improving AI agent experience, and integrating AI capabilities to improve the performance and efficiency of search and answer engine channels. • This individual will spearhead efforts by developing and executing a roadmap of activities and experiments to improve answer engine performance. They will have the opportunity to work closely with cross-functional partners including Growth Marketing, Content Marketing, Engineering, and Analytics at Stripe. • Lead the growth and user acquisition strategy for the Answer Engine Optimization channel • Optimize Stripe.com so artificial intelligence agents can efficiently access and take action on behalf of users • Spearhead the development and integration of artificial intelligence capabilities to improve the efficiency of search and answer engine channels • Deliver regular reports and updates on channel performance to track progress and identify new opportunities • Partner with content, engineering, and data analytics teams to build a comprehensive testing roadmap
Benefits
• The annual US base salary range for this role is $143,400 - $215,200. For sales roles, the range provided is the role’s On Target Earnings ("OTE") range, meaning that the range includes both the sales commissions/sales bonuses target and annual base salary for the role. This salary range may be inclusive of several career levels at Stripe and will be narrowed during the interview process based on a number of factors, including the candidate’s experience, qualifications, and location. Applicants interested in this role and who are not located in the US may request the annual salary range for their location during the interview process. • Additional benefits for this role may include: equity, company bonus or sales commissions/bonuses; 401(k) plan; medical, dental, and vision benefits; and wellness stipends. • We look forward to hearing from you. • At Stripe, we're looking for people with passion, grit, and integrity. You're encouraged to apply even if your experience doesn't precisely match the job description. Your skills and passion will stand out—and set you apart—especially if your career has taken some extraordinary twists and turns. At Stripe, we welcome diverse perspectives and people who think rigorously and aren't afraid to challenge assumptions. Join us. • Please find our California applicant personal information notice here. • The application window will remain open for 100 days after the Job Post is published. However, this opportunity will remain open based on the needs of the business, which may cause the application window to close before or after the 100-day mark.
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