Duetto Research - Senior Marketing Manager, EMEA
Requirements
• 6+ years of experience in B2B SaaS software field marketing or a transferable marketing area. • Experience in a range of marketing disciplines and delivery channels, including digital, design, social, partner, customer, product, and events. • Expert project and budget management capabilities. • Analytical and strategic with the ability to deliver localised marketing plans by region. • Creative both in concepts and ideas, and in approach to business and project management. • Highly organized with strong attention to operational detail. • Excellent written and verbal communication skills. • Solid track record of managing communications across multiple stakeholders and at various levels in an organization. • Proficiency with AI tools (e.g., ChatGPT, Claude, Gemini, Copilot) for content creation, research, campaign ideation, and workflow automation; with an eye toward expanding AI-assisted capabilities as tooling matures. • English required; French, Spanish, German, or Italian language skills a strong asset. • Preferred: • Preferred: • Experience in the hotel/hospitality industry. • Experience with our marketing tech stack, including HubSpot, Salesforce, Demandbase, and Asana. • Demonstrated experience integrating AI tools into marketing workflows to accelerate output or improve targeting.
Responsibilities
• Own and lead the EMEA marketing plan in collaboration with Sales, the Growth Marketing team, and other key stakeholders. • Lead the strategic execution of the EMEA marketing plan, partnering cross-functionally with global teams in events, digital, content, and creative to ensure seamless delivery of high-impact, integrated marketing programs. • Oversee the strategy, promotion, and execution of all owned and third-party events in the EMEA region, ensuring alignment with regional goals and measurable business impact. • Serve as the senior marketing lead for the EMEA sales organization, ensuring tight alignment between marketing initiatives and regional revenue goals. • Take control of the marketing mix within the region to blend leading-edge technology and go-to-market knowledge and expertise to craft compelling digital journeys, effective and highly targeted paid campaigns alongside high-impact field marketing initiatives. • Own ongoing communication with EMEA sales leaders and teams, delivering clear visibility into marketing campaigns, performance metrics, and pipeline impact. • Develop and operationalize scalable processes for repeatable sales and marketing initiatives such as webinars, customer events, and ABM campaigns, driving efficiency and consistency across the region. • Establish and track campaign success metrics and evaluate marketing performance based on outcomes and pre-set KPIs against all marketing activities. • Work across the team to gain a mastery of our target markets and lead the qualification criteria. • Translate global marketing initiatives into projects that are relevant to EMEA markets. • Represent Duetto at industry events. • Perform other related duties as needed to support team and company priorities.
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