bunch - Marketing Lead

• As Marketing Lead, you turn marketing into a reliable source of qualified pipeline across the UK, Luxembourg and Germany. You report to the Co-Founder and own the marketing plan, budget and team. • Our buyers are GPs, CFOs, COOs and fund operations teams at VC and PE managers. Trust in this market comes from expertise, references and the institutions they already rely on, and almost nobody speaks to the CFO and operations team directly. We will. The founders set the company narrative; you build the engine that carries it to market. • OWN MARKETING’S PIPELINE CONTRIBUTION • Set marketing’s pipeline target by market with the CEO and own the result: qualified pipeline in euros across the UK, Luxembourg and Germany. • Define and run the marketing plan and budget for each market, and decide which programmes to scale and which to stop. • Grow our presence beyond our current client base and build our position with larger fund managers. • BUILD THE ENGINE ACROSS THREE VECTORS • Content and credibility: a weekly publishing cadence built on what our fund specialists, founders and clients know (operational deep dives, migration and capital-call guides, case studies with named clients), co-publications and webinars with the institutions and voices our buyers trust, and the data and insights lane: bunch as the source the market and journalists call about European private markets operations. You orchestrate; you run the writer. • Field: an events programme you produce in-house for fund CFOs and COOs, who rarely attend the investor events, built as a ladder: a 10-person series per market, seller-owned events, partner events with law firms, auditors and banks, and from there larger flagship formats, eventually a bunch conference. • Growth and online: with our Growth Marketing Manager and our sales ops and data team, the digital channels, pooled audiences and the HubSpot attribution and MQL→SQL layer that turn attention into qualified pipeline. • OWN POSITIONING AND PRODUCT MARKETING, WITH PRODUCT • Positioning and messaging by tier, release go-to-market, and sales enablement (one-pagers, battlecards, demo narratives). Product owns the roadmap and release notes; you own how the market hears about them. • Become an expert in our product: sit with client onboarding and the fund specialists until you can demo and explain the platform yourself. • WORK HAND IN HAND WITH SALES • Run the marketing surround on named target accounts in HubSpot and hand engagement signals on to the sales team, so their next touch lands warm. Sellers own their accounts; marketing never emails a prospect one-to-one. • Bring market insight back to the commercial team: what our buyers read, discuss and care about, in a weekly market brief you own. • BUILD THE FUNCTION • Set up the marketing scoreboard (attribution, shared definitions of MQL, SQL and sourced vs influenced pipeline, reporting) with our sales ops and data team. • Lead and grow the team: a Growth Marketing Manager today, a writer on retainer, an events coordinator as the series scales; manage agencies and freelancers.