Headspace - Senior Member Marketing Manager
Requirements
• High degree of comfort working in ambiguity and influencing without authority. • 7-10+ years of experience in B2B, B2B2C, or healthcare marketing, consulting, or client services, ideally within health plans, employer benefits, digital health, or HR tech. • Proven ability to design and execute enrollment and engagement campaigns that drive measurable outcomes across member populations. • Demonstrated experience serving as a strategic influencer to complex stakeholder groups, including external clients and internal partners. • Strong understanding of employer-sponsored benefits and the role health plans play in delivering and promoting value-added solutions. • Excellent project management skills, with the ability to juggle multiple priorities and align cross-functional teams. • Data-driven mindset, with experience using insights and performance metrics to inform recommendations and optimization. • Exceptional written and verbal communication skills, with the ability to translate complex concepts into clear, employer-ready messaging. • Experience working directly with health plans, brokers, consultants, and employer clients. • Familiarity with behavioral health, mental health, or wellbeing solutions. • Experience supporting open enrollment, large-scale benefits, and executing member outreach. • Background in marketing consulting or client-facing strategy roles. • Location: • We are currently hiring this role remotely in the US and Hybrid for San Francisco (SF). Candidates must permanently reside in the US full-time.For candidates with a primary residence in the greater SF area, this role will follow our hybrid model. You’ll work 3 days per week from our office, allowing for impactful in-office collaboration and connection, while enjoying the flexibility of remote work for the rest of the week. Your recruiter will share more details about our hybrid model. • We are currently hiring this role remotely in the US and Hybrid for San Francisco (SF). Candidates must permanently reside in the US full-time.
Responsibilities
• Partner with client success to design and execute employer and member-facing enrollment and engagement strategies that support client goals such as utilization, retention, and value realization. • Consult with employer clients to understand workforce demographics, benefit structures, and communication channels, tailoring marketing approaches to maximize relevance and adoption. • Lead the development and execution of integrated marketing plans, including open enrollment, launch campaigns, and ongoing engagement initiatives across digital and employer communication channels. • In partnership with the Lifecycle team, design and optimize member lifecycle programs from activation and onboarding through long-term engagement and re-engagement — tied to measurable utilization outcomes. • Translate health plan brand, compliance, and regulatory requirements into clear, compelling client-facing marketing assets and toolkits. • Collaborate cross-functionally with Health Plan Sales, Employer Success, Product Marketing, and Creative teams to ensure consistent messaging and seamless execution. • Analyze enrollment and engagement performance data to identify gaps, optimize campaigns, and recommend continuous improvements across accounts. • Act as a subject-matter expert on payer-sponsored benefit models, sharing insights to inform broader go-to-market strategy. • Manage multiple concurrent health plan-sponsored employer workstreams, ensuring high-quality delivery in a fast-paced, cross-functional environment.
Benefits
• The anticipated new hire base salary range for this full-time position is $99,000-$138,000 + equity + benefits. • $99,000-$138,000 • Our salary ranges are based on the job, level, and location, and reflect the lowest to highest geographic markets where we are hiring for this role within the United States. Within this range, individual compensation is determined by a candidate’s location as well as a range of factors including but not limited to: unique relevant experience, job-related skills, and education or training. Your recruiter will provide more details on the specific salary range for your location during the hiring process. • At Headspace, base salary is but one component of our Total Rewards package. We’re proud of our robust package inclusive of: base salary, stock awards, comprehensive healthcare coverage, monthly wellness stipend, retirement savings match, lifetime Headspace membership, generous parental leave, and more. Additional details about our Total Rewards package will be provided during the recruitment process. • Headspace exists to provide every person access to lifelong mental health support. We combine evidence-based content, clinical care, and innovative technology to help millions of members around the world get support that’s effective, personalized, and truly accessible whenever and wherever they need it. • At Headspace, our values aren’t just what we believe, they’re how we work, grow, and make an impact together. We live them daily: Make the Mission Matter, Iterate to Great, Own the Outcome, and Connect with Courage. These values shape our decisions, guide our collaborations, and define our culture. They’re our shared commitment to building a more connected, human-centered team—one that’s redefining how mental health care supports people today and for generations to come. • Make the Mission Matter, Iterate to Great, Own the Outcome, and Connect with Courage. • A mission that matters—with impact you can see and feel • A culture that’s collaborative, inclusive, and grounded in our values • The chance to shape what mental health care looks like next • Competitive pay and benefits that support your whole self • How we feel about Diversity, Equity, Inclusion and Belonging: • Headspace is committed to bringing together humans from different backgrounds and perspectives, providing employees with a safe and welcoming work environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together.
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