doinstruct - Founding Account Executive - USA
Requirements
• You're a strong fit if you: • Have 3–7 years of B2B SaaS AE experience and know how to run a full deal cycle • Ideally have sold into regulated, compliance-heavy, or operations-driven industries (food, hospitality, healthcare, or manufacturing is a big plus) • Have been an early sales hire before, or actively want to be - the blank-page energy excites you • Are a natural outbound hunter - you don't wait for inbound; you create pipeline • Can work across SMB, mid-market, and enterprise deal sizes as the motion evolves • Communicate clearly, iterate fast, and aren't precious about process that isn't working • This is probably not the right fit if you: • Need a fully built sales infrastructure on day one • Prefer a defined territory and an established playbook • Are looking for a clear path into management right away
Responsibilities
• Get deep on the product, the customer, and the European playbook • Run outbound prospecting into US accounts alongside Mona - targeting food, hospitality, and regulated industries • Own discovery, demos, and deal cycles end-to-end • Document what works: objection patterns, ICP signals, winning narratives • Close your first US deals • In your first year: • Build and own the full US sales funnel - outbound, inbound, land & expand • Define our US ICP based on real data, not assumptions • Develop the US sales playbook from scratch • Influence how we hire, structure, and scale the GTM team • Become the person who built the US revenue engine
Benefits
• We're being pulled into this market - not pushing our way in. US customer demand already exists. • The fundamentals are unusually strong. 140%+ NRR means our customers don't leave - they expand. • You'll have a founder in the room, not a VP Sales six time zones away. • We're well-capitalized at Series A with real budget behind US GTM. • Our category - frontline workforce compliance and training - is massive, underserved, and increasingly regulated. • On-Target Earnings: $200k - $300k (base + variable), with flexibility based on experience • Equity: meaningful early-hire options in a well-capitalized, fast-growing company • Health, dental, and vision coverage • NYC-based with flexibility for a high-output, in-market role • Daily access to the founding team and real influence over the company you're helping build
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