Binance - Marketing Manager – Events & Community
Requirements
• 4–7+ years in events, community, or brand marketing • events, community, or brand marketing • Experience in Australia market is a must • Australia market is a must • Background in crypto, fintech, or startup environment preferred • crypto, fintech, or startup environment preferred • Proven track record of executing high-quality, well-attended events • high-quality, well-attended events • Execution-first: You get things done, not just plan • Execution-first • Strong understanding of Australian culture and audience behavior • Australian culture and audience behavior • Ability to operate in a highly regulated, sensitive environment • highly regulated, sensitive environment • Excellent stakeholder management (agencies, vendors, partners) • Comfortable working in a lean / rebuilding team setup • lean / rebuilding team setup • Personality Fit (Important) • Grounded, practical, and not hype-driven • not hype-driven • High ownership — acts like a local market owner • local market owner • Strong judgment on what not to do (especially in current climate) • to do • Able to balance global brand vs local nuance • global brand vs local nuance
Responsibilities
• Event Strategy & Execution • Plan and execute end-to-end events: • end-to-end events • Educational workshops (Crypto 101, investing basics) • Partner activations • Pop-ups / experiential campaigns • Own the full lifecycle: concept → vendor sourcing → execution → post-event reporting • Ensure all events are fully compliant with local regulations and internal policies • fully compliant with local regulations and internal policies • Develop “low-hype, high-trust” event formats aligned with current market sensitivity • “low-hype, high-trust” event formats • Build and nurture a loyal local community (online + offline) • loyal local community • Identify and manage key community leaders / micro-KOLs • key community leaders / micro-KOLs • Create programs that encourage organic advocacy (not just incentives) • organic advocacy (not just incentives) • Own local channels (Telegram, Discord, meetups) with a strong brand voice and consistency • brand voice and consistency • Brand & Reputation Rebuild (Critical) • Translate global brand into locally relevant, trust-driven messaging • locally relevant, trust-driven messaging • Lead initiatives that position Binance as: • Responsible • Compliant • User-first • Partner with PR to ensure alignment between events, messaging, and media narrative • alignment between events, messaging, and media narrative • 4. Partnerships & Local Collaborations • Identify and execute partnerships with: • Web3 communities • Finance / investment groups • Lifestyle / culture spaces (cafés, co-working, etc.) • Build credible local alliances to strengthen brand perception • credible local alliances • Performance Tracking & Optimization • Track key metrics: • Event attendance & conversion (KYC, activation) • Cost per acquisition (where applicable) • Continuously refine formats based on what actually works locally • what actually works locally
Benefits
• Shape the future with the world’s leading blockchain ecosystem • Collaborate with world-class talent in a user-centric global organization with a flat structure • Tackle unique, fast-paced projects with autonomy in an innovative environment • Thrive in a results-driven workplace with opportunities for career growth and continuous learning • Competitive salary and company benefits • Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
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