willow-health - Marketing Project Manager

• OWN CROSS-FUNCTIONAL MARKETING EXECUTION • Lead project management across the marketing initiatives roadmap, campaigns, launches, and operational workflows • Drive timelines, dependencies, deliverables, approvals, and communication across multiple teams simultaneously • Keep projects moving proactively by identifying blockers, gaps, risks, and unclear ownership early • Ensure teams stay aligned on priorities, deadlines, and next steps • Help create visibility, documentation and accountability across the department • BUILD OPERATIONAL INFRASTRUCTURE • Develop and improve marketing processes, systems, documentation, and workflows • Create scalable operating procedures that improve visibility, accountability, and execution speed • Help standardize how information is shared across the department • Identify inefficiencies and implement smarter ways of working across teams and tools • DRIVE COMMUNICATION & ALIGNMENT • Act as a central communication liaison across the marketing department • Help ensure leadership, stakeholders, and sub-departments stay informed and aligned • Organize and communicate department updates, launch statuses, priorities, and timelines • Improve cross-functional coordination between marketing and other departments • Ensure important information doesn’t fall through the cracks • SUPPORT PRODUCT LAUNCHES & GO-TO-MARKET COORDINATION • Partner closely on new product introductions and launch planning • Own marketing-related launch timelines, deliverables, dependencies, and coordination • Ensure creative, lifecycle, ecommerce, paid media, affiliate, content, and operational teams stay aligned throughout launch execution • Help ensure launches are organized, communicated clearly, and executed on time • IMPROVE SYSTEMS & WORKFLOW AUTOMATION • Identify opportunities to streamline work through automations, templates, integrations, and operational improvements • Help implement smarter systems for project tracking, communication, reporting, and workflow management • Serve as a power user and operational enthusiast across platforms like Slack, ClickUp, Monday.com, Asana, and other workflow tools • Identify areas of opportunity to leverage ai within workflows to drive efficiency • Continuously look for ways to improve team efficiency, organization, visibility, and collaboration • Help establish scalable workflows that support a fast-growing marketing organization • SUPPORT DATA VISIBILITY & DECISION MAKING • Help organize, surface, and communicate key marketing data and insights to stakeholders • Partner with teams to improve reporting visibility and operational clarity • Assist in building systems that help teams make faster, more informed decisions • Help ensure teams have access to the information and reporting needed to execute effectively