fathom.video - Head of Growth Marketing

• Take ownership of our new user acquisition target, driving the strategy across paid marketing, SEO & GEO, and more. • Design, run, and scale growth experiments across the funnel -- from acquisition channels to influencing in-product activation. • Build, collaborate, and optimize multi-channel campaigns (paid, organic, lifecycle, referral, partnerships) that drive signups and revenue. Manage agencies to support execution of many campaigns. • Partner with Product and Data to design in-product growth loops, onboarding flows, and conversion journeys. • Define, measure, and report on growth KPIs -- owning dashboards and analysis to surface insights and drive decisions. • Research and test new channels, tactics, and tools to keep us ahead of the curve. • Build scalable playbooks so wins can be repeated and expanded scalably, while aligning with our Finance team on budgeting. • DOES THIS SOUND LIKE YOU? • You can seamlessly float between strategy and execution. • You’re user centric, yet data obsessed. • You test everything, and also pursue scale. • You move fast, iterate quickly, and learn graciously. • The rate of iteration in AI excites you, and has fundamentally shaped how you approach your work and day. • WHO WE THINK WILL THRIVE (AKA REQUIREMENTS): • 5+ years in self-serve subscription growth, demand generation, or performance marketing in B2B SaaS (ideally PLG). • Proven track record of designing and running growth experiments that deliver measurable results. • Strong analytical skills -- fluent in data analysis, funnel metrics, and growth KPIs. • Hands-on experience with analytics and experimentation tools (working with WebFlow, HubSpot, Amplitude, Hex, GA4, etc.). • Creative and scrappy: you can ideate, launch, and measure campaigns quickly. • Comfortable working cross-functionally with Product, Data, and Sales. • Bias toward action, resourceful, and energized by fast-paced startup environments.