Cresta - Event & Field Marketing Manager – East / Central

Remote - United States (Remote)$110k - $150k+ Equity3w ago

Remote Mid NA Software Field Marketing Manager SDR Prospecting Budget Management Digital Marketing Executive Support Contract Management

Requirements

• Build Repeatable Playbooks: Develop processes and workflows that allow the field marketing motion to scale as Cresta grows. • Build Repeatable Playbooks: • Support Executive Programs: Partner with Cresta executives and Sales leaders on messaging, speaker preparation, executive experiences, and customer engagement. • Support Executive Programs: • 3–5+ years of B2B field marketing, regional marketing, event marketing, or integrated campaign experience • Experience owning field programs end-to-end, from strategy through execution and measurement • end-to-end • Comfortable managing 8–10+ concurrent programs per quarter in a fast-moving environment • 8–10+ concurrent programs per quarter • Strong understanding of pipeline, revenue attribution, conversion, and event ROI • pipeline, revenue attribution, conversion, and event ROI • Proven experience partnering directly with Sales on account targeting, program strategy, and follow-up • Experience managing program budgets, vendors, contracts, and competing priorities • Strong communicator who can work effectively across Sales, Marketing, executives, agencies, and external partners • Currently based in the Eastern or Central U.S., with a strong preference for East Coast • Eastern or Central U.S., with a strong preference for East Coast • Willing and able to travel approximately 20–30% • 20–30% • Experience in a high-growth B2B SaaS or startup environment • high-growth B2B SaaS or startup environment • Experience with AI, Contact Center, Customer Experience, or adjacent enterprise technology • AI, Contact Center, Customer Experience, or adjacent enterprise technology • Experience supporting enterprise or strategic Sales teams • Experience with ABM/account-based field marketing programs • Previous Sales/SDR experience or strong understanding of enterprise Sales processes • Familiarity with Salesforce, HubSpot, Gong, and field marketing/event tools such as Mobly

Responsibilities

• Own Field Strategy + Execution: Build and execute field marketing programs aligned to regional Sales priorities, target accounts, and pipeline goals. • Own Field Strategy + Execution: • Drive Pipeline + ROI: Set program KPIs, track sourced and influenced pipeline, measure conversion and ROI, and translate results into clear recommendations. • Drive Pipeline + ROI: • Partner Closely with Sales: Work with Sales before, during, and after programs on account targeting, attendance, meetings, follow-up, and opportunity acceleration. • Partner Closely with Sales: • Manage a High-Volume Portfolio: Own 8–10+ programs per quarter across tradeshows, executive dinners, roadshows, customer programs, regional activations, and partner events. • Manage a High-Volume Portfolio: • Own Programs End-to-End: Manage strategy, budgets, vendors, contracts, promotion, attendee experience, onsite execution, and post-event reporting. • Own Programs End-to-End: • Make Smart Investment Decisions: Evaluate program performance, forecast spend, identify trade-offs, and shift investment toward the programs driving the strongest business impact. • Make Smart Investment Decisions: • Build Integrated Campaigns: Partner with Demand Gen, Digital, Product Marketing, Partnerships, and Sales to drive attendance and engagement across target accounts. • Build Integrated Campaigns: • Create Standout Experiences: Bring new ideas and formats to the table that differentiate Cresta and create meaningful experiences for customers and prospects.

Benefits

• Medical, dental, and vision plans designed to fit you and your family’s needs • Flexible vacation time to support a healthy work-life blend • Paid parental leave • Monthly gym and phone allowance • Work-from-home office stipend • Lunches and dinners for in-office employees via Grubhub • Cresta’s approach to compensation is simple: recognize impact, reward excellence, and invest in our people. We offer competitive, location-based pay that reflects the market and what each individual brings to the table. • The posted base salary range represents what we expect to pay for this role in a given location. Final offers are shaped by factors including experience, skills, education, and geography. In addition to base salary, total compensation includes equity and a comprehensive benefits package. • Salary Range: $110,000–$150,000 base + equity • Our use of AI in recruiting: We may use AI tools in our recruiting process, which require human review and oversight. If you have questions about our use of AI or wish to opt out, please contact [email protected] (if you are opting out, please use the subject ‘Opt-Out’ in your email).Recording & AI transcription: We do not authorize candidates to record or use AI transcription of any interview by phone, notetaker app, AI glasses, or other device. Candidates may request an exception or accommodation for review during the interview process as needed.Recruiting impersonation scams: We have noticed a rise in recruiting impersonations across the industry, where scammers attempt to access candidates' personal and financial information through fake interviews and offers. All Cresta recruiting email communications will always come from the @cresta.ai domain. Any outreach claiming to be from Cresta via other sources should be ignored. • Our use of AI in recruiting: • Recording & AI transcription: • Recruiting impersonation scams: