companial - Regional Marketing Manager, North America
Requirements
• 3 to 6 years of B2B marketing experience, ideally in technology, SaaS, or the Microsoft partner ecosystem. • Demonstrated ability to build and execute marketing programs independently; you don't wait for direction. • Strong digital marketing skills: email marketing platforms (HubSpot, Mailchimp, Microsoft D365 or similar), Microsoft Co-Pilot or other LMM’s, LinkedIn, CMS/website management, and analytics tools (Google Analytics, etc.). • Excellent written and verbal communication skills; you write clearly, compellingly, and on-brand. • Experience marketing to or through channel partners, resellers, or a partner/VAR ecosystem is a strong asset. • Comfortable with data: you use metrics to make decisions, not just to report them. • Familiarity with the Microsoft Cloud Partner Program (MCPP), CSP model, or Microsoft licensing ecosystem. • Experience working at or with an indirect CSP provider, distributor, or MSP. • Bilingual (English/French) — an asset given Canada's bilingual business environment. • Graphic design proficiency (Canva, Adobe Creative Suite) for creating partner-facing materials. • Experience running small-scale events or partner summits. • ## What you get
Responsibilities
• Channel Partner Engagement • Develop or localize and execute marketing programs that drive engagement, loyalty, and growth across Companial's North Americanchannel partner network. • Develop or localize and execute marketing programs to drive interest and generate leads to contribute to our recruitment targets for new members. • Work closely with Companial Global Marketing to represent the NA voice in the development of unitied marketing programs to drive pipeline growth for our priority propositions • Create co-marketing opportunities, campaigns, and resources that help partners grow their Microsoft cloud business. • Build a partner community presence; fostering connection, knowledge-sharing, and Companial brand affinity among the 300–400 partner network contributing in churn reduction among our members • Digital Presence & Performance • Audit, optimize, and grow Companial's digital footprint in NA; website, LinkedIn, email marketing, and other relevant channels. • Develop and execute an Agentic and Search Engine Optimization and Marketing (ASE, SEO and SEM) strategy to increase organic visibility and inbound interest from potential partners. • Own the content calendar: blog posts, case studies, social media, email campaigns, and partner-facing collateral, leveraging centrally developed assets and contribute with regional specifics • Track, analyze, and report on digital KPIs; continuously testing and iterating to improve performance. Work in close collaboration with the central team to align and benchmark. • Brand & Communications • Serve as the steward of the Companial brand in North America, ensuring consistency across all channels and touchpoints. • Translate global marketing strategies and assets for the North American market context and partner audience. • Draft compelling copy for campaigns, partner communications, presentations, and thought leadership content. • Collaborate with the global Companial marketing team and align North American efforts with broader initiatives. • Strategy & Reporting • Define quarterly marketing priorities and KPIs; track performance against goals and report results to leadership. • Manage the North America marketing budget efficiently, maximizing ROI across programs and channels. • Stay on top of Microsoft partner ecosystem trends, competitive landscape, and channel marketing best practices. • Identify and recommend new tools, platforms, and tactics to accelerate partner growth.
Benefits
• RRSP Matching Plan • Remote working (occasional in-office meetings) • 3 weeks of vacation • Coverage of home internet and mobile phone expenses • Required: passport and valid drivers license • 🚀 Build Something Real • You'll be the architect of marketing in a new market — your fingerprints will be on everything. • 🌍 Global Backing • Tap into Companial's European expertise, global partner network, and proven playbooks. • 🤝 Partner Community • Work closely with an engaged and growing network of 300–400 Canadian channel partners. • 📈 Room to Grow • As Companial scales in North America, so does your scope, team, and influence. • If you're excited about building something meaningful in the Microsoft partner ecosystem and thrive in fast-moving, entrepreneurial environments, we'd love to hear from you. • Please submit your resume and a brief cover letter outlining why you're the right person to build marketing for Companial in North America. Click below to apply!
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