Tailscale - ABM Campaign Manager
Requirements
• 5+ years of B2B marketing experience, with a background in building ABM campaigns for both net-new acquisition and customer expansion. • Experience independently developing and executing multi-channel campaigns from strategy through measurement. • Hands-on experience with LinkedIn advertising, audience segmentation, and marketing automation. • Hands-on experience with personalized landing page platforms like Userled or Mutiny. • Experience with direct mail, gifting, personalization, or other creative account engagement tactics and platforms like Reachdesk or Sendoso. • Strong understanding of how marketing campaigns support Sales engagement and pipeline generation. • Comfortable working with data, testing new ideas, and using performance insights to improve results. • Organized, creative, and comfortable managing multiple campaigns and stakeholders at once. • Experience marketing to technical or Enterprise B2B audiences. • Familiarity with Salesforce, HubSpot, LinkedIn Campaign Manager, Clay, or Common Room. • Experience with partner or co-marketing campaigns. • As a company, we strive to maintain fair and equitable compensation practices within our team across all roles and all levels. Tailscale's compensation package includes base salary, equity, and comprehensive benefits. The salary range displayed on each job posting represents the target range for a new hire's base salary. Individual offers may vary based on experience and skill set. • $127,300—$159,460 CAD
Responsibilities
• Own the strategy, planning, execution, and optimization of integrated ABM campaigns across Enterprise and Mid-Market audiences. • Develop campaign audiences, messaging, channel plans, budgets, and success metrics based on Sales priorities and account insights. • Manage targeted paid advertising, particularly LinkedIn, alongside personalized landing pages and other digital ABM experiences. • Own direct mail, gifting, and scalable prospect engagement programs, including gifting program workflows. • Partner with Sales and GTM Operations to identify target accounts, build contact lists, and activate campaigns. • Develop coordinated Sales outreach plays and sequences with the Sales Enablement Lead to support campaign engagement and follow-up. • Work with Product Marketing and Content to develop relevant messaging and creative for priority audiences. • Collaborate with our wider Enterprise ABM, Events, and Partner Marketing teams on account-specific activations, event invitations, and joint campaigns. • Proactively identify new campaign opportunities based on engagement signals, account intelligence, and business priorities. • Track performance, test new approaches, and optimize for account engagement, meetings, pipeline creation, and progression.
Benefits
• An inclusive, flexible environment where you can be your authentic self. We recognize the impact of diverse voices and backgrounds on the growth of our people, product, and company. And that flexibility in how and when you work empowers our team to integrate work and life. • An inclusive, flexible environment where you can be your authentic self. • A competitive total compensation package. This includes a base salary, an equity incentive plan and variable commission (for quota-based roles). • A competitive total compensation package. • Comprehensive group benefits with no waiting period. Take advantage of coverage for health, vision, dental, and more for you and your family! • Comprehensive group benefits with no waiting period. • Remote first company—most of our teams work fully remotely. Enjoy a change of scenery wherever you can get wifi, participate in virtual and in-person social events, and leverage our corporate co-working program to visit WeWork (or other similar spaces near you). Some roles require in-office collaboration depending on team needs, which will be clearly noted in the job description. • Remote first company • Employer-funded retirement contributions. Tailscale will match your retirement contributions dollar-for-dollar, up to a maximum annual employer contribution equal to 0.75% of your eligible compensation. • Employer-funded retirement contributions. • Support for your personal and professional development. Grow your career thoughtfully with $1500 USD annually for professional development, or take advantage of mentorship, coaching, and internal promotion opportunities. • Support for your personal and professional development. • Paid time off and a healthy work-life integration. Our flexible, paid time off program supports you for any situation life throws your way, whether moving homes or travelling the world! • Paid time off and a healthy work-life integration. • A build-your-own home office setup. You choose your own company-owned laptop (Mac or PC), receive a monthly home internet reimbursement, and $500 USD to customize your workstation to make it your own. • A build-your-own home office setup. • Paid parental leave program. We care about your life outside of work and encourage new parents to take advantage of parental leave top-ups (20 weeks for birthing parents, 16 weeks for non-birthing parents). • Paid parental leave program • Tailscale is committed to providing an accessible and inclusive hiring process. If you require an accommodation at any stage of the recruitment process or related to any aspect of this role, please contact your recruiter. • Our hiring process uses AI-assisted tools to help screen and assess candidates. All hiring decisions are made by people. • Please be aware that legitimate emails from Tailscale's talent team will only originate from @tailscale.com, @greenhouse.io, and @interviews.modernloop.io email addresses. For more information about protecting yourself from impersonators and scams, please visit https://tailscale.com/scam-awareness.
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