Engine - Senior Marketing Operations Specialist

• Campaign Operations: Set up, test, and deploy marketing campaigns, including email, webinars, and events using our marketing automation platform (Customer.io). This includes building and coding emails using HTML and Liquid code. • Campaign Operations: • Data Management: Maintain accuracy and cleanliness of marketing data within Salesforce and Customer.io; manage lead capture, enrichment workflows, and routing using Clay and Cargo. • Data Management: • Technology Support: Administer, optimize, and troubleshoot our core marketing technology stack, including Customer.io (email automation), Salesforce (CRM), Clay and Cargo (data enrichment and activation), and Tray.io (workflow automation). • Technology Support: • Reporting & Analytics: Support monthly and ad hoc marketing performance reporting, campaign analysis, and dashboard management. • Reporting & Analytics: • Process Improvement: Document and help streamline processes for campaign operations, lead management, and attribution. • Process Improvement: • Automation Management: Build, manage, and optimize automation workflows in Tray.io that support both PLG and sales-led motions, including lead routing, lifecycle triggers, and cross-system data syncs. • Automation Management: • Cross-functional Collaboration: Partner with growth, sales, and revenue operations to align on campaign execution, pipeline quality, and programs impact. • Cross-functional Collaboration: • Expectations • Expectations • Learn and master our marketing automation, CRM, and related marketing tech in your first 45 days. • Consistently execute campaign setup, QA, and launch with a high level of accuracy and timeliness from a templatized approach ensuring repeatability and scale and speed • Proactively surface data quality or process issues and collaborate on solutions. • Collaborate cross-functionally, showing initiative and accountability in all communications and project work. • Demonstrate ownership for assigned tasks and mature project management skills (task tracking, meeting deadlines). • Outcome-focused: build quickly, iterate swiftly and be deliverable-driven. • Speed is in our DNA so jumping right in and sharing insights, ideas and solutions is expected • What Success Looks Like • Within 45 days: Full working knowledge of Customer.io and Tray.io; independently executing campaign builds and QA. • Within 90 days: Owning at least one automation workflow end to end in Tray.io and maintaining clean, reliable data flows between Salesforce and Customer.io. • Ongoing: Campaign launches are executed on time, with high accuracy and minimal rework; email modules are scalable and reusable. • Ongoing: Proactively identifying process gaps and proposing solutions without being asked — a self-starter who drives improvements independently. • Ongoing: Trusted cross-functional partner to growth, sales, and revenue operations with strong stakeholder feedback.