Runpod, Inc. - Senior Growth Marketing Manager
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Requirements
• 6+ years of B2B growth marketing experience, with at least 2 years in a senior individual contributor capacity owning sign-up, activation, or PQL metrics. • Hands-on experience operating a PLG funnel: sign-up, activation, conversion, expansion, and self-serve to sales handoff. You can show specific funnel improvements you shipped and what they moved. • Direct experience defining and operating a PQL model with sales and product, including the in-product signals, scoring, and handoff motion that make it work. • Track record running cross-functional growth campaigns end-to-end: brief, creative with brand and design, lifecycle, on-site, measurement, and post-mortem. • Strong analytical skills. Comfortable in SQL or a comparable tool. You can build your own dashboards and don’t need an analyst to ship a test. • Experience marketing to developers, ML engineers, or technical buyers. You understand how technical audiences evaluate, adopt, and refer. • Fluency with the modern PLG marketing stack: HubSpot or Marketo, Customer.io or a comparable lifecycle tool, a product analytics tool (Amplitude, Mixpanel, PostHog), GA4, and Looker or similar BI. • Strong writer. You can brief a copywriter, edit copy, and write a landing page yourself when speed matters. • Successful completion of a background check • Preferred: • Experience at an AI infrastructure, GPU cloud, dev tools, or developer-first SaaS company. • Built or scaled a growth function from a small team into a structured program with clear KPIs and operating cadence. • Familiarity with AI/ML workloads, model deployment, or inference economics. You don’t need to train models, but you should be able to read API docs and have a credible conversation with our customers. • Experience with community-driven growth (Discord, Reddit, GitHub, Hacker News) and developer events. • Prior Series A through Series C startup experience. Comfortable with ambiguity, small teams, and shipping in week-long cycles. • Strong opinions, lightly held. You’re direct, you ship fast, and you back your recommendations with data and second-order reasoning. • What You’ll Receive: • The competitive base pay for this position ranges from $160,000- $200,000. This salary range may be inclusive of several career levels at Runpod and will be narrowed during the interview process based on a number of factors, including the candidate’s experience, qualifications, and location • Meaningful equity in a fast-growing company- everyone on the team receives stock options — your impact drives our growth, and you share in the upside. • Generous medical, dental & vision plans • Flexible PTO- take the time you need to recharge • Most roles are remote work first with an inclusive, collaborative teams utilizing slack as the main form of internal communication • $1,200 Home Office & Equipment Stipend- We set you up for success from day one with gear and support to create your ideal workspace
Responsibilities
• Activation. Partner with product and design on the in-console onboarding experience. Build lifecycle programs across email, in-product messaging, and community that reduce time-to-first-pod and lift activation rate. Own the activation metric. • Activation. • PQL generation. Define and refine our PQL model with sales and product. Build the programs, in-product triggers, and lifecycle plays that surface high-intent self-serve users to the sales team at the right moment. Own PQL volume, quality, and conversion to opportunity. • PQL generation. • Growth campaigns. Concept, run, and measure cross-functional growth campaigns aimed at acquiring and converting developers. Briefs, creative direction with brand and design, on-site experiences, lifecycle, and post-mortems live with you. • Growth campaigns. • Experimentation. Run a structured test program across landing pages, sign-up flow, pricing pages, and console onboarding. Define hypotheses, run tests, document learnings, and scale wins. Target a steady cadence of meaningful, statistically valid wins. • Experimentation. • Cross-functional partnership. Partner directly with product on activation and pricing experiments, with brand and design on creative and on-site experiences, with content and PMM on positioning and conversion narratives, with sales on PQL handoff, and with DevRel on community-led growth. • Cross-functional partnership. • Analytics and reporting. Own the PLG growth dashboard. Pull from Snowflake, product analytics, and CRM. Surface insights weekly that change what we do next, not just what we report. • Analytics and reporting.
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