fonio - Sales Development Representative (English speaking)

• You are the engine of our outbound motion for the UK market. • You identify the right target accounts, start conversations with decision-makers via phone, email, LinkedIn (and other channels), and convert those conversations into qualified meetings and pipeline for our Account Executives. You'll work closely with AEs and Marketing to continuously improve our messaging, sequences, and playbooks. • Goal: build a predictable outbound machine that generates qualified opportunities week after week. • Account research & ICP: understand our segments, map personas and buying centers across UK SMEs. • Trigger-based prospecting: leverage signals (hiring, funding, tech stack, growth, org changes, etc.). • Multi-channel outreach: calls, emails, LinkedIn — plus testing new channels. • Build and run sequences: form hypotheses, test, measure, iterate. • Qualification: ask the right questions, qualify quickly, book strong meetings. • Handoffs: run clean handoffs to AEs (context, pain, stakeholders, next steps). • Collaboration: align daily with Sales and Marketing to continuously grow pipeline.