laurel - International Marketing Manager
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Requirements
• 4–6 years of experience in B2B marketing with a blend of demand generation, events, and/or field marketing—ideally in professional services, legal tech, accounting software, or B2B SaaS • Proven track record of planning and executing successful events that drive measurable pipeline growth, from intimate executive dinners to larger-format conferences • Hands-on experience with digital demand generation channels (LinkedIn Ads, email marketing, paid media) and marketing automation platforms (HubSpot, Marketo, or similar) • Strong analytical and data interpretation skills with a demonstrated ability to make strategic decisions based on performance data and tie marketing activities back to revenue • Experience building or refining event playbooks (pre/during/post) and coordinating cross-functionally with sales teams to maximize impact • Deep familiarity with European business norms, professional services buying committees, and complex enterprise decision-making processes • Comfort with ambiguity and a builder's mindset—you've operated in environments where you're figuring out the motion as you go • Experience with account-based marketing (ABM) strategy and execution for enterprise sales cycles • Proficiency in marketing analytics tools and attribution modeling • Strong project management skills—able to run multiple events and campaigns simultaneously across time zones • Excellent communication and collaboration skills, with the ability to work effectively across distributed teams • A genuine appetite for AI tools and workflow automation—you look at repetitive tasks and ask how to automate them so you can focus on higher-impact work • Experience marketing to law firms, accounting firms, or management consultancies in Europe • Background in building community programs (peer roundtables, user groups, champion networks) • Fluency in an additional European language (French, German, or another) alongside English • Experience managing agencies or outsourced logistics teams for event execution • Familiarity with professional services billing, time tracking, or productivity workflows • Comfort with AI tools like Claude, ChatGPT, or similar for scaling marketing output • You are deeply curious about the customer and the product. You don't wait for Product Marketing to hand you messaging—you learn the product, understand how it's sold, and bring that knowledge to every campaign and conversation. You're numbers-oriented: you never want to light money on fire, and you back every hypothesis with data. You're hungry to automate the repetitive so you can focus on the work that makes an executive dinner unforgettable or an ABM play convert. You're energized by building in ambiguity and thrive when the playbook hasn't been written yet—because you're the one who's going to write it.
Responsibilities
• EVENTS STRATEGY & EXECUTION (35%) • Own the EMEA events strategy across Laurel-hosted experiences (executive dinners, roundtables, roadshows) and third-party conferences and trade shows in the professional services industry • Design and execute high-impact, time-respectful experiences—every minute must deliver value for attendees, reflecting Laurel's brand and mission • Build and manage pre/during/post event playbooks localized for European markets, including automated email cadences and personalized sales outreach coordination • Partner with EMEA account executives to drive attendance, reduce no-shows, and ensure thoughtful follow-up that converts event engagement into pipeline • Track event performance rigorously: pipeline contribution, deal acceleration, cost per attendee, and influenced ARR • Scale the events program across EMEA as Laurel expands beyond the UK • DEMAND GENERATION & DIGITAL PROGRAMS (35%) • Develop and execute localized demand generation campaigns across digital channels including LinkedIn Ads, email marketing, and industry publications targeting EMEA professional services firms • Drive account-based marketing (ABM) strategy for high-value EMEA enterprise accounts, coordinating multi-channel outreach with the sales team • Build and optimize nurture sequences tailored to European buyer journeys and the complex decision-making processes of professional services firms (90–180-day sales cycles) • Identify and experiment with new channels and tactics specific to EMEA professional services markets • Manage EMEA demand generation budget with rigorous ROI tracking and data-driven allocation decisions • CROSS-FUNCTIONAL COLLABORATION (20%) • Serve as the primary marketing partner for the EMEA go-to-market team, ensuring alignment on target accounts, messaging, and lead qualification • Collaborate with the US-based Demand Gen Manager and Head of Community to adapt global campaigns and strategies for European markets • Partner with Product Marketing to localize campaign messaging around product launches and Laurel's time intelligence narrative • Work with RevOps to manage EMEA lead flow processes, attribution, and reporting • Provide feedback from the European market back to the broader marketing team to inform global strategy • Begin laying the foundation for Laurel's EMEA community—creating connections among professional services leaders (Managing Partners, CIOs, CFOs, Operations leaders) in the region • Turn events into content: capture insights from executive dinners and roundtables to fuel case studies, social content, and thought leadership • Support integrated campaigns including executive gifting, targeted outreach sequences, and content amplification for the EMEA market
Benefits
• $140K – $170K • Offers Equity • The salary range provided represents base compensation and does not include potential equity, which is available for qualifying positions. At Laurel, we are committed to the well-being of our team by offering a comprehensive benefits package. From health and wellness programs to paid time off and retirement planning options, we provide a range of benefits for qualified employees. For detailed information on the benefits specific to this position, please consult with your recruiter. • Autofill from resume • Upload your resume here to autofill key application fields. • Drop your resume here! • Parsing your resume. Autofilling key fields... • Telephone Number: • or drag and drop here • Where are you located? • Are you legally authorized to work in the United States? • Will you now, or in the future, require sponsorship to gain work authorization in the United States? • Why are you interested in working at Laurel? • Reference Check Policy • I acknowledge that Laurel will conduct business reference checks before extending a formal offer of employment. These checks may include informal references obtained through various sources. • Interview Recording Acknowledgement • I acknowledge that Laurel may select to record this interview session for quality and evaluation purposes. I also acknowledge that I have the right to request that the interview not be recorded, and this request will be honored without any impact on my candidacy. • Submit Application • Laurel may use Artificial Intelligence with this application. Learn more.
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