CodePath - Senior Campus Marketing Manager

• More than 50 colleges and universities offer CodePath courses for credit, taught by their own faculty or by CodePath. For a student, a seat in one of those courses means industry-vetted learning and career support built into the degree they're already earning. The courses only change outcomes if students know they exist and sign up. • That's your job. Students find us through a professor who mentions the course before registration opens, an advisor who forwards a note, a club event, or a friend who took the course last term. Most of that reach happens through people on campus, so your work is making it easy for faculty, advisors, career services, club leaders, alumni, and Tech Fellows to carry the message for us. You'll build all of it: the toolkits and campaigns they share, the campus presence, and the student community that recruits the next cohort. You'll be measured on how many students enroll and stay through add/drop, because each filled seat is one more student getting the training we exist to provide. • You'll be a dedicated partner to our Higher Education partnerships team, who own the relationships with faculty and campus leadership, and you'll own the student side of every partner campus. Some weeks that means building a one-pager a department chair can forward on Monday, tuning an email sequence on a Wednesday, and representing CodePath at a hackathon on Friday. You'll be building this function from the ground up and you need to decide in advance how we show up and what we expect back. • What you'll own • What you'll own • Partner activation and campaign development • Build and run a term playbook for each for-credit partner, from awareness through add/drop • Equip faculty, advisors, career services, and club leaders to market CodePath courses with toolkits, talking points, and assets they can forward • Turn national for-credit applicants into enrolled students: find where they drop off and test what moves conversion • Run virtual info sessions and campus landing pages that end with a clear path to register • Own email and SMS to opted-in students: build the list, run the campaigns, and work with our lifecycle contractor so campus and direct touches land as one sequence • Student community building • Design how alumni, Tech Fellows, and instructors show up on campus and engage students, and build the online side of that community (Discord and similar) • Own relationships with student clubs, CS and AI organizations, hackathon organizers, and campus chapters of national organizations like ColorStack, NSBE, and SHPE • Plan the event calendar a term ahead, with a clear standard for which events we do and what each should return • Measurement • Tie every sign-up to a channel and a partner, test timing, message, and channel, and move time and budget to what works • Use AI to run the playbook at 50+ campuses without adding headcount: toolkits per campus, calendars and send dates, results in one view • What success looks like in your first year • Every partner runs a term playbook, and fill rate and melt improve at for-credit partners • National for-credit conversion is measurably higher • Every new partner launches with a full first section • A student advocate network is live at our largest partners • The opted-in student list grows, and every sign-up traces to a channel • This role may be right for you if • You've owned an enrollment, sign-up, or acquisition number and moved it. You set up the tracking and can show which efforts drove the result • You've gotten partners to market on your behalf: individuals who carried your message because you made it easy for them, and you can show what it produced • You've built a campus, ambassador, or community program from the ground up and can show what it produced • You’ve built campaigns from concept to launch, including copy and creative, and run email or SMS to a list you built, changing them based on the numbers • You've decided where to spend time and money (events, channels, sponsorships) based on expected return, and cut what didn't deliver • You've run a program across many sites at once (campuses, chapters, regions) on a fixed calendar, and kept it on schedule without a team under you • You’ve built AI into how you work to automate the repetitive parts, and you can show what it changed • You want your growth work to widen who gets into tech careers • Bonus • Experience in enrollment or admissions marketing in higher education • You’ve built or scaled a technical community (a student developer org, hackathon community, Discord, or dev rel program) and can show how it grew • Hands-on HubSpot experience • You're comfortable speaking at events and on panels on behalf of CodePath • CodePath has standardized salaries based on the position's level, no matter where you live. For this role, we're hiring for a Senior Manager level position at an annual salary of $110,000 to $150,000. Salary is determined based on your relevant experience and skills as evaluated through our interview process. • This is a remote position—work from anywhere in the US! CodePath prioritizes employee well-being with a competitive benefits package to support your health, financial security, and work-life balance. • Health & Wellness: Medical, dental, and vision insurance (90% employer-covered for employees and dependents), employer-funded healthcare reimbursement, FSAs, and Employee Assistance Program • Financial Security: 401(k), employer-paid life & disability insurance, and identity theft protection • Work-Life Balance: Generous PTO, paid holidays, 10 weeks of fully paid parental leave, and an annual year-end company closure (Dec 24 – Jan 2) • Professional Growth: $1,000 annual professional development stipend and home office setup support • ​​Student Loan Forgiveness: CodePath is a qualifying employer for Public Service Loan Forgiveness (PSLF), helping employees manage student loan debt • Additional Perks: Pet wellness plans, legal services, home/auto insurance discounts, and exclusive marketplace savings • $110,000—$150,000 USD