GoFundMe - Associate Engagement and Partnerships Manager

• Sourcing & research • Sourcing & research • Identify and build targeted outreach lists of creators and high-profile individuals with engaged audiences, across platforms, industries, and niches. • Research and qualify potential partners — assessing audience size and fit, content style, public profile, and previous campaign activity. • Conduct initial outreach to warm up leads and secure introductory conversations for the Senior EPM. • Track outreach status, responses, and next steps across all active lists. • Stay current on who has reach and relevance — across the creator world, sports, entertainment, and beyond. • Partner management & coordination • Act as a key point of contact for creators, public figures, and other partners during active campaigns. • Prepare briefs, follow-up comms, and campaign materials tailored to each partner and their audience. • Liaise with internal teams to ensure campaigns are delivered on time and to brief. • Maintain accurate records across CRM, Google Sheets, and internal tools. • Campaign & crisis support • Support the execution of active campaigns — coordinating logistics, tracking deliverables, and flagging risks early. • Assist with seasonal and time-sensitive campaigns by preparing outreach lists and managing partner comms. • During crisis activations, rapidly identify and mobilise relevant creators and public figures to amplify urgent fundraising efforts. • Reporting • Track and report on pipeline health, outreach volume, and campaign outcomes. • Contribute to post-campaign documentation and case studies.