Ren - VP, Marketing & Comms

• Lead the Team • Lead a talented, multi-disciplinary team spanning content, PR, internal communications, paid media, and events • Set the vision and tone for how the team operates, and the day-to-day rhythm for how CMC partners with Growth leadership and other stakeholders across the business • Set clear KPIs for the team, driving a performance-driven culture grounded in shared goals, clear accountability, and operational excellence • Coach and develop the team, growing their skills and building the next generation of marketing leaders • Direct agency partners at the strategic level, holding them accountable to outcomes • Champion testing and experimentation, and lead innovation in how the team works, from AI-enabled content and workflows to emerging channels, keeping CMC ahead of the category • Build the Brand • Build the Brand • Define the brand vision and own company-wide understanding and adoption, ensuring a cohesive narrative, voice, look, and feel across Ren, RCF, and AEF, both internally and by our customers • Own our external audience segmentation framework, recognizing the unique needs and interests of our various independent yet connected audiences, leading the team to weave a throughline between all • Integrate content, PR, internal communications, paid media, and events into one coherent brand experience across every advisor, partner, and donor touchpoint • Translate that strategy into a roadmap tied to Ren's growth objectives: brand awareness, advisor and donor preference, and independent advisor acquisition • Lead the strategy for the industry-wide DAF Giving Summit and oversee the planning and content teams and vendors that bring it to life • Establish our brand as the category's most trusted and forward-thinking player in philanthropy • Generate demand • Generate demand • Convert brand trust to a growing pipeline of potential stakeholders and partners who want to talk with us • Design nurture and lifecycle programs that move advisors and donors from first touch to first gift, and from first gift to deeper engagement • Determine the right channel mix and cadence to reach advisors and donors • Oversee paid media investment and amplification, ensuring every channel reinforces the brand vision and narrative, and drive cost efficiencies against CPM/CPA benchmarks • Lead the team to develop the optimal distribution structure across organic, paid, and earned, that gets the right message in front of the right audience at the right time • Build attribution and reporting that show which programs drive pipeline and revenue, and shift investment toward what works • Drive the Communications Engine • Own website content and performance, ensuring Ren shows up wherever advisors and donors search, from traditional SEO to AEO and AI-driven discovery • Develop our PR strategy, building executive awareness, understanding, and alignment, and oversee the management of our PR agency • Oversee internal communications • Ideal Profile & Attributes: • 15+ years in marketing and/or brand, including 5+ years in a senior leadership role managing people • A track record building a metrics-driven culture, with an appetite for testing and experimentation • Experience developing benchmarks and KPI frameworks that connect marketing activity to business outcomes • Track record leading multi-disciplinary teams, experience influencing complex, multi-stakeholder sales is a strong plus • Elite writer and communicator. Your content, decks, and narratives are exceptional, and you're just as sharp presenting them live • An empath grounded in curiosity, ensuring that we listen deeply to the market, converting what you hear and learn into our brand meeting them exactly where they are • Entrepreneurial, with a passion for building and scaling brand functions and innovation, whether it's finding new tools, channels, sharper processes, or stronger creative output • Bachelor's degree required