IPG Mediabrands - Paid Social Senior Account Executive
Requirements
• Experience in digital media account management and presenting to clients. • Experience in analyzing performance data and providing actionable insights. • Has worked with 3rd party tech partners across the Paid Social landscape such as Smartly, Sprinklr, IAS, Zefr and DoubleVerify. • A good understanding of using Meta Business Manager and at least two other Social Advertising Platforms. • Familiarity with creative testing and media formats. • Excellent client service approach and ability to multitask with great attention to detail. • Any advertising agency, ad network or publisher experience preferred. • MS Office fluency, including Excel pivot tables & chart making. • Ability to work collaboratively as part of a cross-functional team. • Employee Transparency • At IPG Mediabrands, we celebrate differences and believe this makes us stronger. IPG Mediabrands are an equal-opportunity employer committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law.
Responsibilities
• Paid Social Strategy:Work with the Account Executive and/or Account Manager to create a Paid Social strategy that is aligned to the client objectives and KPIs. • Paid Social Strategy: • Campaign Planning: Collaborate with the team to develop data-driven Paid Social campaign plans across multiple Social platforms, recommending ad formats, targeting strategies and KPIs. • Campaign Planning: • Client Partnership:Provide clients with regular campaign updates and actionable insights. Cultivate strong client relationships through clear, data-driven explanations of performance and strategic next steps. • Client Partnership: • Team Development: Support and train Account Executives to ensure the delivery of high-quality work. • Team Development: • Cross-team collaboration: Collaborate with multiple departments across Business Leadership, Design and Analytics to incorporate Paid Social strategies to drive business growth. • Cross-team collaboration:
Benefits
• We aim to provide all our people with a supportive and fun work environment where you can develop your full potential and benefit from the broad range of opportunities within the agency. When you join us, we want to make sure you feel valued – and that you are rewarded for your fantastic work. So, we also offer a range of benefits: • Flexi–leave, with 25 days annual leave to be taken as the minimum. In addition to your holiday entitlement, the office usually closes between Christmas & New Year • Free breakfast and free lunch • Early finish Fridays • Core Hours (Mon-Thurs, flexible start/finish times) • Retail discounts • Electric vehicle salary sacrifice car scheme • Wellbeing programme, including Headspace & flu jabs • Interest-free season ticket loan • Paid time off for Volunteering • Group Income Protection • Private Medical Insurance or Health Cash Plan (dependent on level) • Group Personal Pension Plan with matched contributions from 3-6% • Generous Parental Leave & Pay • Independent mortgage advice • Financial education • Employee Assistance Programme • Flexible benefits including Dental, Travel insurance, Cycle to Work, Gym Discounts and many more!
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