RTB House - Business Development Manager
Requirements
• 3+ years of experience as a Business Development Manager, or outbound Account Executive with a focus on multi-stakeholder navigation. • 2+ years selling into agencies and/or AdTech sector experience • Strong skills in research and prospect profiling, supporting targeted outreach efforts. • Experience working with digital-native companies. • Experience targeting independent agencies with knowledge and understanding of the UKI market and its business environment. • Proficiency in CRM and outbound automation tools. • Excellent networking abilities, and a proactive approach to conference participation and building new connections. • Exceptional communication and interpersonal skills, with the ability to collaborate effectively with Sales.
Responsibilities
• Execute a comprehensive outbound strategy using cold calling, cold emailing, and social selling to engage decision-makers within defined target accounts, focusing on leading UK Independent agencies. • Own the negotiation of Master Service Agreements and Volume Incentive Deals. You are responsible for ensuring RTB House is on the "Approved Vendor List" (AVL) across the UK indie market. • Research and profile key contacts at target agencies, establish initial connections and arrange introductory meetings. • Attend relevant industry conferences to network with potential clients, identify leads, and arrange follow-up meetings with decision-makers. • Utilise CRM systems and outreach automation tools to manage data accurately and track interactions. • Craft tailored messaging and outreach materials, aligning with specific business needs and the market context of potential clients, particularly digital-native organisations and agencies. • Run sales meetings and guide agencies through to their activation process for their first launch, ensuring a smooth transition from interest to active campaigns.
Benefits
• As a Business Development Manager, you will be responsible for driving net new business within mid and large independent agencies in the UK. Working from a curated list of potential clients and agencies, your focus will be to connect with decision-makers through targeted outreach, conduct meaningful sales conversations, and guide prospects toward brand activations via our MSA. This is an individual contributor role centered on efficient prospecting, cold outreach, and closing deals. • Private Health Insurance • Pension Contribution • 25 days annual holiday allowance • Generous external training budget • Work equipment of choice • Attractive parental leave • “Work from anywhere” allowance policy in addition to a hybrid working model. • You don't need to tick every box to apply. If you are passionate about digital marketing, send us your CV, and we'll review it.
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