cyberhaven - Senior Integrated Marketing and Operations Manager
Requirements
• 6+ years of experience in integrated campaigns, demand generation, program management, or marketing operations • Experience executing multi-channel B2B marketing campaigns • Strong project management and cross-functional leadership skills • Ability to manage multiple priorities in a fast-paced environment • Strong communication and organizational capabilities • Experience working with Marketing Operations, SDRs, Product Marketing, and Sales teams • Analytical mindset with experience measuring campaign and program performance
Responsibilities
• Integrated Campaign Planning & Execution • Own the execution and optimization of marketing programs including webinars, nurture programs, email campaigns, content syndication, customer advocacy initiatives, and other demand generation programs • Establish program goals, KPIs, and measurement frameworks in partnership with Demand Generation and Marketing Operations • Monitor program performance and identify opportunities to improve engagement, conversion, and pipeline contribution • Scale high-performing programs across segments, industries, and target audiences • Document learnings and establish best practices to improve repeatability and efficiency across the growth organization • Product Launches & Strategic Initiatives • Partner with Product Marketing to support product launches and strategic marketing initiatives • Develop launch plans and activation programs across marketing and SDR teams • Coordinate execution across channels and functional teams • Ensure launch objectives and milestones are achieved • Cross-Functional Orchestration • Serve as the central orchestrator across Marketing, SDRs, Sales, Product Marketing, and other stakeholders • Drive campaign planning processes, dependencies, and execution alignment • Establish campaign briefs, success metrics, and post-campaign review processes • Ensure teams are aligned on goals, KPIs, audience targeting, and expected outcomes • Measurement & Performance • Monitor campaign and program performance across channels and funnel stages • Conduct post-campaign analyses and recommend optimization strategies • Partner with Marketing Operations to improve reporting, attribution, and campaign measurement • Translate performance insights into actionable recommendations that improve business outcomes • AI-Enabled Marketing Execution • Leverage AI tools to accelerate campaign planning, content development, reporting, project • management, and execution workflows • Improve team productivity and campaign effectiveness through AI-powered processes • Identify opportunities to streamline operations and scale program execution
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