sonatype - ABM Performance Marketing Manager
Requirements
• This is an individual contributor role for someone who enjoys owning programs end-to-end and making measurable impact through data, experimentation, and continuous optimization. • Experience running digital marketing and ABM campaigns in a B2B SaaS or technology-focused environment • Solid hands-on experience with Salesforce and 6sense reporting, analytics, and campaign measurement • Strong understanding of performance marketing metrics, campaign KPIs, attribution, pipeline reporting, and ROI analysis • Experience managing and optimizing paid digital channels and account-based marketing programs • Strong analytical and problem-solving skills with the ability to translate data into actionable insights • Experience partnering closely with Sales organizations and supporting revenue-focused initiatives • Familiarity with AI-powered marketing workflows, automation, and campaign optimization tools • Ability to independently manage multiple priorities and execute in a fast-paced environment • Strong communication, organization, and stakeholder management skills • Detail-oriented mindset with a strong focus on execution and operational accuracy • ## It'd be great if you had: • Experience in high-growth SaaS or cybersecurity organizations • Familiarity with marketing automation platforms and ABM orchestration tools • Experience with intent data platforms and account scoring methodologies • Knowledge of paid media strategy including LinkedIn, Google, display, and retargeting campaigns • Experience creating executive-level campaign performance reporting • Location in US EST timezone
Responsibilities
• Plan, execute, and optimize multi-channel digital marketing and ABM campaigns targeting key accounts and audiences • Partner closely with Sales and Revenue teams to align campaign execution with pipeline and revenue goals • Manage campaign reporting and performance analysis using Salesforce, 6sense, and related marketing technologies • Monitor campaign KPIs including engagement, conversion rates, pipeline influence, attribution, and ROI • Build and maintain scalable reporting frameworks and dashboards to support performance visibility and decision-making • Analyze campaign performance and continuously optimize targeting, messaging, channels, and spend allocation • Leverage AI tools and automation to improve campaign execution, monitoring, personalization, and measurement • Support demand generation initiatives across paid digital channels, nurture programs, and ABM strategies • Ensure operational excellence around campaign setup, tracking, attribution, and data quality • Collaborate cross-functionally with Marketing Operations, Content, Product Marketing, and Sales stakeholders • Stay current on performance marketing trends, digital technologies, and B2B demand generation best practices
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