Binance - Regional Marketing Specialist（South East Asia）

• Execute all marketing efforts with a hands-on approach. Work on integrated campaigns, starting with strategy and brief, and work on executing and measuring performance. • Constantly work on new content, channels, creatives and other ideas for experimentation, optimization and acquisition growth. • Structuring, managing and growing our community via various Local Social Channels. Increase reach, engagement and conversion through social media and content marketing strategies. • Moderate local forums, social platforms and chat groups to interact with the community and increase positive engagement. • Identify additional avenues to build community, KOL/Affiliates Management. • Designing and implementing incentive programs to promote engagement and growth with existing and potential networks. • Coordinating inter-department cooperation between the Angels and the Binance team (including BD, Marketing, collecting leads, market research, data requests, etc.). • Brainstorming and implementing online/offline event plans and concepts. • Management of budgeting, invoicing, liaising and negotiation with vendors for event management, marketing inventory management and program finance management.