Binance - AI Growth Operations Specialist
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Requirements
• Conduct daily data analysis to understand user segments, behavior trends, and funnel performance. • Monitor cost, ROI, and other key growth metrics to ensure efficient budget allocation and campaign effectiveness. • Analyze the end-to-end user journey to identify friction points and optimize user flows to increase conversion rates. • Cooperate with the Data team to complete an AI model based on different user segments and all points of user journey. • Collaborate closely with product, marketing, and engineering teams to leverage platform capabilities and drive product enhancements that support growth objectives. • Initiate and lead growth projects independently, ensuring detailed execution and conducting thorough post-mortem reviews to extract learnings and improve future initiatives. • Continuously track, report, and communicate growth performance and insights to stakeholders. • Familiar with user segments and user lifecycle logic,experienced user operation projects with good result and matured logic. • Familiar with AI model and has experience on AI model strategy design and rich knowledge about the initial request design • Proven experience in a growth-related role with strong data analysis skills and logical problem-solving ability. • Proficiency in data tools and analytics platforms (e.g., SQL, Excel, BI tools). • Demonstrated ability to work independently as a self-starter, managing projects end-to-end from ideation to execution and review. • Strong understanding of user acquisition funnels, conversion optimization, and ROI analysis. • Creative mindset with experience designing and executing growth strategies such as voucher programs, task incentives, or similar campaigns. • Excellent communication and collaboration skills to work effectively across multiple teams. • Passion for the crypto industry is a plus.
Responsibilities
• Conduct daily data analysis to understand user segments, behavior trends, and funnel performance. • Monitor cost, ROI, and other key growth metrics to ensure efficient budget allocation and campaign effectiveness. • Analyze the end-to-end user journey to identify friction points and optimize user flows to increase conversion rates. • Cooperate with the Data team to complete an AI model based on different user segments and all points of user journey. • Collaborate closely with product, marketing, and engineering teams to leverage platform capabilities and drive product enhancements that support growth objectives. • Initiate and lead growth projects independently, ensuring detailed execution and conducting thorough post-mortem reviews to extract learnings and improve future initiatives. • Continuously track, report, and communicate growth performance and insights to stakeholders.
Benefits
• Shape the future with the world’s leading blockchain ecosystem • Collaborate with world-class talent in a user-centric global organization with a flat structure • Tackle unique, fast-paced projects with autonomy in an innovative environment • Thrive in a results-driven workplace with opportunities for career growth and continuous learning • Competitive salary and company benefits • Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
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