Binance - User Journey Operations Specialist
Requirements
• Familiar with user segments and user lifecycle logic,experienced user operation projects with good result and matured logic. • Proven experience in user journey analysis and execution. • Proven experience in a growth-related role with strong data analysis skills and logical problem-solving ability. • Proficiency in data tools and analytics platforms (e.g., SQL, Excel, BI tools). • Demonstrated ability to work independently as a self-starter, managing projects end-to-end from ideation to execution and review. • Strong understanding of user acquisition funnels, conversion optimization, and ROI analysis. • Creative mindset with experience designing and executing growth strategies such as voucher programs, task incentives, or similar campaigns. • Excellent communication and collaboration skills to work effectively across multiple teams. • Passion for the crypto industry is a plus.
Responsibilities
• Conduct daily data analysis to understand user segments, behavior trends, and funnel performance based on products and page view. • Monitor user behavior and key funnels to share team valued insights • Cooperate with the Data team to complete an AI model based on different user segments and all points of user journey. • Detect chock points of user journey and setup optimization plan including product and marketing strategy. • Collaborate closely with product, marketing, and engineering teams to leverage platform capabilities and drive product enhancements that support growth objectives. • Initiate and lead growth projects independently, ensuring detailed execution and conducting thorough post-mortem reviews to extract learnings and improve future initiatives. • Continuously track, report, and communicate growth performance and insights to stakeholders.
Benefits
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