Nutrafol - Social Media Associate

• Content and Channel Execution • Manage the day-to-day Women’s and Men’s organic social calendars. • Publish, schedule, test, tag, link, and quality-check content across all social channels, including weekend posting. • Ensure content is correctly formatted, approved, and optimized for each platform before publishing. • Maintain publishing schedules, content calendars, cover images, thumbnails, links, and internal trackers. • Occasionally write captions, Instagram Story copy, and other platform-specific social copy for select posts. • Occasionally create, shoot, and edit TikToks, Reels, Stories, and other short-form social content. • Support content shoots and organize raw footage, final assets, briefs, agreements, and approvals. • Coordinate with the Content and Creative teams on asset requirements, timelines, edits, and final delivery. • Identify gaps within the approved content calendar and flag executional opportunities that support established channel priorities. • Stay closely connected to emerging social trends, platform updates, editing styles, formats, audio, conversations, and creator behaviors. • Surface relevant trends and cultural moments early, before they become oversaturated. • Support reactive and real-time content execution when opportunities align with the brand strategy. • Adapt approved content and messaging into formats that feel native to each platform. • Creator and Testimonial Coordination • Manage day-to-day communication with creators, influencers, customers, and testimonial participants. • Source creators based on established campaign, content, and audience criteria. • Host briefing calls and prepare creator briefs, agreements, timelines, deliverables, and supporting materials. • Coordinate creator gifting, product submissions, content reviews, revisions, approvals, and follow-ups. • Track creator budgets, deliverables, usage rights, payments, posting dates, and final content. • Support the execution and organization of Nutrafol’s testimonial and community storytelling. • Organize creator briefs, agreements, raw assets, final content, and campaign documentation within designated folders. • Manage giveaway communications, winner outreach, information collection, and prize fulfillment. • Support Instagram Lives by tracking audience questions, feedback, viewership, and key discussion themes. • Cross-Functional and Project Management • Develop clear executional briefs for content, campaigns, launches, recurring series, and cross-functional requests. • Source existing organic, creator, and user-generated content for paid media briefs. • Track approvals, feedback, revisions, deadlines, and outstanding action items. • Maintain organized budget documents, creator trackers, brand sheets, content folders, briefs, agreements, and shoot assets.