Black & White Zebra - Senior Editor, The CFO Club
Requirements
• You understand how to create editorial brands that professionals actively trust, return to, and recommend. • You are deeply curious about how finance leaders operate, make decisions, adopt technology, manage teams, and navigate complexity. • You know how to turn practitioner insight into useful editorial experiences that feel credible, clear, visual, engaging, and worth sharing. • You are not just a writer or editor. You are a builder of audience systems, community loops, and repeat engagement. • You are comfortable experimenting with formats, workflows, packaging, distribution strategies, and audience experiences to improve performance over time. • You care about usefulness, clarity, audience trust, and measurable impact. • Strong editorial judgment and audience instincts • Experience creating B2B, practitioner-led, or professional editorial content • Strong interviewing and synthesis skills • Ability to turn complex workflows and operational topics into useful, engaging editorial experiences • Comfort using analytics and audience signals to guide experimentation and optimization • Experience collaborating with contributors, SMEs, and strategic partners • Understanding of SEO, distribution strategy, audience engagement, and AI discovery trends • Strong organizational and communication skills • Ability to operate with speed, experimentation discipline, and audience empathy • Experience covering finance leadership, operations, enterprise technology, FP&A, accounting, or AI adoption • Experience creating benchmark reports, surveys, or insight-led content • Experience hosting or participating in podcasts, webinars, livestreams, or editorial events • Familiarity with tools used by finance organizations and modern finance teams • Experience building community-powered editorial systems or contributor networks
Responsibilities
• 1. Build engaged, community-powered editorial experiences • Develop content informed by real practitioner insight, including interviews, contributor conversations, finance communities, surveys, Q&As, and social listening • Create audience experiences focused on strategic finance leadership, AI adoption, workflows, forecasting, systems, operational effectiveness, and decision-making • Help program and support webinars, livestreams, roundtables, podcasts, and editorial event experiences • Ensure editorial output reflects the publication’s tone, usefulness, authority, and audience relevance • Continuously identify opportunities to increase audience participation, contribution, sharing, and return engagement • 2. Create insight-led decision-support content that performs • You will create and improve content that helps finance leaders make better operational, strategic, and technology decisions. • Assign, edit, write, optimize, and experiment with JTBD, workflow, systems, tools, and practitioner-led content • Build content that helps finance leaders understand what to do, how to do it, and what tools, systems, or approaches can help • Improve SEO-driven and community-driven content with stronger practitioner insight, storytelling, visuals, structure, examples, CTAs, and internal journeys • Produce and improve decision-support formats such as benchmark reports, salary guides, AI reports, workflow roundups, expert interviews, surveys, member exclusives, and lead magnets • Test headlines, hooks, formats, distribution strategies, CTAs, and conversion pathways to improve performance • 3. Expand audience reach, relationships, and distribution • You will help grow The CFO Club through contributor relationships, strategic partnerships, distribution systems, and community engagement. • Identify, recruit, and manage finance contributors, practitioners, SMEs, partners, and executive voices • Build contributor → content → audience → community growth loops • Collaborate on co-created reports, research, surveys, multimedia initiatives, and strategic partnerships • Represent the brand through events, panels, podcasts, conferences, and external opportunities when useful • Build and maintain reusable insight libraries containing interviews, quotes, patterns, transcripts, and community intelligence • How Your Success Will Be Measured: • Your success will be measured through: • Growth in returning audience behavior and repeat visits • Increased authority signals, search visibility, and AI discovery presence • Performance of decision-support and practitioner-led content • Audience participation and contributor engagement • Growth in non-organic and community-driven traffic • Successful execution of multimedia, event, and partnership initiatives • Clear evidence that audiences trust, share, and repeatedly engage with the brand
Benefits
• The CFO Club exists to help finance leaders make better decisions in a rapidly changing business environment. • This role helps turn the brand into more than a publication. It helps make The CFO Club a trusted decision-support destination and community-powered media engine for modern finance leadership. • Under your ownership, the brand should become something audiences actively rely on, contribute to, share, and return to repeatedly. • $120,000 - $150,000 a year • This full-time position is available as either a remote or hybrid position (depending on location), with an annual salary in the range of $120,000 to $150,000 CAD. The range is a guide for the expected skills, knowledge, and experience for new hires based in Canada only. Seniority level and salary ranges are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, equity with other team members, and alignment with market data. This means ranges will vary for candidates based outside of Canada and/or at different seniority levels. In addition to annual salary, full-time employees are also eligible for a discretionary bonus and a comprehensive benefits package.
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