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toogeza - Wearables Marketing Expert

Remote - Europe2d ago

Remote Junior EMEA Digital Health Internet of Things Search Marketing Strategist Brand Ambassador Product Marketing Market Research Reporting KPI Tracking ROAS CAC LTV Business Development Go-to-market Strategy D2C Shopify

Requirements

• 2+ years in consumer tech marketing, growth or product marketing. • 1+ years working with wearables, connected devices or health-tech apps. • Proven experience launching a consumer hardware / wearable product end-to-end (plan, pre-orders, assets, channels, results). • Good understanding of the wearables ecosystem and health metrics: sleep, HRV, recovery, activity, glucose. • Hands-on performance marketing knowledge: Meta, TikTok, Google/YouTube; understanding of CAC, LTV, ROAS and subscription funnels. • Partnership / business development experience with tech brands or platforms. • Data-driven mindset: you make decisions on numbers, not opinions. • Fluent English (C1+), strong written and verbal communication. • Ability to work independently and own outcomes in a fast-paced environment. • Experience at a wearable or health-tracking company, or at an app integrated with wearables. • Experience with hardware + subscription models (device bundled with or upsold to a membership). • Network in the biohacking, longevity or quantified-self community (creators, podcasts, experts). • Experience with A/B testing, landing pages and habit-formation psychology.

Responsibilities

• Build and execute the go-to-market strategy for the wearables project: target audience, positioning, messaging, pricing input and launch plan. • Define how wearable data turns into user value in Ultiself (sleep, HRV, recovery, activity into personalized routines) and translate it into clear marketing messages. • Launch and scale acquisition for wearable owners: paid social (Meta, TikTok), YouTube, creators and influencers in the biohacking and quantified-self space, podcasts and communities. • Develop partnerships and co-marketing with wearable brands and platforms. integration listings, joint campaigns, bundles and affiliate deals. • Own the launch of the Ultiself wearable: pre-orders, waitlist, D2C and marketplace channels (Shopify, Amazon), bundle offers (device + subscription) and the device-to-subscription funnel. • Work with the Product Owner on the onboarding of wearable users, device-connection rate and features that drive retention. • Run market and competitor research on the wearables ecosystem and share regular insights with the team. • Set and track KPIs: CAC, device-connection rate, conversion to subscription, retention of wearable-connected cohorts, partner-driven installs and revenue. • Report results to the CEO weekly and adjust the plan based on data.

Benefits

• Opportunity to shape a new direction of a global health and self-improvement platform from day one. • Direct work with the CEO and high ownership of outcomes. • Fully remote and collaborative work environment. • Competitive compensation + performance bonus. • Paid sick leave (5 days). • Paid vacation (20 days per year after the probationary period). • Flexible schedule with autonomy in planning your workweek (timely reporting required). • Professional growth opportunities within a fast-scaling company. • Ready to join the team? Please submit your CV.