SpyCloud - Product Marketing Manager (Threat Intel)
Requirements
• 5+ years of experience in cybersecurity, with deep working knowledge of threat intelligence or a closely adjacent space, such as digital risk protection, fraud intelligence, identity security, incident response, SOC operations, or digital investigations. • Hands-on time in the work: threat researcher, CTI analyst, investigator, SOC or incident response analyst, sales engineer, product manager, engineer, or product marketer. Product marketing experience is welcome, not required. • Familiarity with the threat intelligence landscape: the tools, the tech stacks, and how intelligence flows into SIEM, SOAR, TIP, and investigation workflows. • Stellar writing and storytelling, and the ability to explain complex topics so a CISO, an analyst, and a seller all get it. • Experience enabling others, through training, demos, technical content, or sales support, and a knack for making it stick. • Knowledge of how AI is changing threat intelligence, or at least a clear view of how our target buyers use AI and where they want to apply it. You are AI-savvy without being AI-dependent. • Familiarity with MCP, APIs, and data platforms, and comfort talking them through with product managers and engineers. • Market and competitive curiosity: you can read competitors, win/loss patterns, and market shifts, and explain what they mean for how we sell. • Results you can point to, such as growth in adoption, usage, pipeline, or revenue. • A feel for how buyers and customers experience SpyCloud, and ideas for making them want to stay close. • The self-direction to do your best work in a remote-first, highly collaborative environment, and willingness to travel occasionally for customer meetings, industry events, and internal planning sessions. • Federal or global government experience. • Experience marketing threat intelligence or fraud platform tools. • Experience marketing data-driven or API-based products, including product-led growth motions. • Customer marketing and advocacy program experience. • Analyst relations experience.
Responsibilities
• Read the market • Read the market • Research how buyers choose and use threat intelligence. • Turn customer feedback from calls, advisory programs, and win/loss reviews into messaging and priorities. • Identify where SpyCloud is different and state it in terms the field can defend. • Know the competition • Run the competitive intelligence program for your solution area: competitor moves, win/loss patterns, market shifts. • Build battlecards, talk points, and objection handling for live deals. • Brief Sales, Product, and leadership as the landscape changes. • Sharpen the story • Sharpen the story • Define why companies should care about SpyCloud and how we are different, for security operations, threat intel, fraud, and identity audiences. • Shape AI-powered investigations messaging for users and organizations at different levels of maturity, acceptance, and skepticism. • Explain technical capabilities clearly to practitioners and executives. • Keep messaging consistent across Identity Threat Intelligence and Investigations, from the UI to the API and MCP. • Launch well • Lead cross-functional GTM for new capabilities, data sets, APIs, and integrations, aligning Product, Sales, Marketing, and Customer Success from planning through adoption. • Treat every launch as a cycle, not a date: prepare, launch, measure adoption, gather feedback, adjust, repeat. • Support packaging and pricing messaging and xsell/upsell motions. • Equip the field • Equip the field • Own the core content set (our bill of materials): positioning, one-pagers, decks, web copy, blogs, documentation, and demos. • Write talk tracks, demo scripts, and discovery guides. • Train Sales, Sales Engineering, and Customer Success, and keep materials current. • Fill the pipeline • Fill the pipeline • Work with Demand Gen and Content on campaigns, webinars, and programs that build pipeline. • Work with research and threat intel experts on thought leadership that shows what our data can do. • Win buyers, keep Defenders • Shape how SpyCloud engages prospects, from first conversation through evaluation, so they choose to partner with us. • Define how we engage existing customers, our Defenders, so they keep getting value and keep partnering with us to disrupt cybercrime. • Scale your expertise with AI • Use AI to scale programs: research, first drafts, content, and messaging tests. • Run launches efficiently end to end, using AI where it saves time or raises quality. • Track how AI is changing threat intelligence and investigations, and how buyers want to use it. • Check AI output for accuracy with internal experts and SMEs before it ships. • Prove what works • Prove what works • Own go-to-market results for the solution area: launch execution, pipeline impact, and growth. • Set metrics for each launch and program (pipeline, win rates, adoption, usage, expansion) and report results. • Work with Customer Success to find use cases that drive adoption.
Benefits
• The salary range reflects the expected base compensation for a fully qualified candidate at this level based on experience, qualifications, and market data at the time of posting. • U.S.-Based Benefits + Perks (for Full Time Employees): • At SpyCloud, we are committed to working alongside individuals who are equally passionate about preventing cybercrime, regardless of their department or role. Guided by our core values in all business decisions, we prioritize unity in our mission and ensure all SpyCloud employees have the support and benefits they need to stay focused on our goals. In addition to our engaging workspace in South Austin, flexible and remote-friendly work options, and competitive salary package, we offer our employees a comprehensive benefits package that includes: • 401(k) with Employer Contribution • Health Savings Account (HSA) available with Employer Contribution • Employer Paid Life, Short-term, and Long-term Disability Insurance • Generous PTO Plan and 16 paid holidays per year • U.K.-Based Benefits + Perks (for Full Time Employees): • Retirement Savings Plan with Employer Contribution • Employer Provided Private Health Insurance and Healthcare Cashplan • Employer Paid Life Insurance, Income Replacement, and Critical Illness Protection • Employee Assistance Program • 25 days annual accrued holiday plus 8 paid bank holidays and a paid company shutdown during winter holidays • SpyCloud transforms recaptured darknet data to disrupt cybercrime. Its automated identity threat protection solutions use advanced analytics and AI to accelerate investigations and protect workforce, consumer, and supplier identities from the threats that matter most: authentication bypass, session hijacking, malicious insiders, account takeover, ransomware, and fraud. Its data from malware-infected devices, successful phishes, combolists, and third-party breaches also powers many popular dark web monitoring and identity theft protection offerings. Customers include 7 of the Fortune 10, along with hundreds of global enterprises, mid-sized companies, and government agencies worldwide. Headquartered in Austin, TX, SpyCloud is home to more than 250 cybersecurity experts whose mission is to protect businesses and consumers from the stolen identity data criminals are using to target them now.To learn more and see insights on your company's exposed data, visit spycloud.com. • Our Mission: • Our mission is to make the internet a safer place by disrupting the criminal underground. Together with our customers and partners, we aim to end criminals’ ability to profit from stolen information.
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