Appcues - Brand Design Lead

• Own, maintain, and evolve our brand and shape our design system, ensuring visual consistency and sustainable workflows across deliverables. • Design high-quality web experiences that clearly communicate our brand, product, and vision with clarity and creativity. • Craft compelling data visualizations, infographics, and abstract visual metaphors to make complex concepts feel accessible and memorable. • Collaborate closely with marketers and company stakeholders to translate business goals into brand experiences. • Experiment with new visual approaches—including AI prototyping tools—to push the creative bar higher. • Collaborate to drive impact. Partner with other marketers so that all assets have strong messaging, compelling creative and relevant distribution. You’ll also enhance landing pages and email sequences for campaigns led by other teammates. • You’re comfortable being both the strategic taste-maker and the hands-on producer. • You have a scrappy, results-driven mindset— you’re comfortable working with ambiguity and are motivated to create direction from the ground up. • You’re an expert at creating a consistent brand experience across channels consistently. • In addition to your design skills, you have experience using Webflow to bring your website designs to life. • You know how to experiment and adapt your creative based on data insights. • You have excellent verbal and written communication skills, and are adept at presenting performance insights and strategies to cross-functional teams and senior leaders. • You’re comfortable operating on a lean team and with a modest budget