Grüns - Senior Manager, GEO/SEO
Requirements
• Has 6-8+ years of hands-on SEO experience, doing the work yourself rather than managing agencies • Has proven GEO/AEO results: you’ve measurably increased a brand’s visibility in AI answers and can explain exactly what moved it • Is equally strong in traditional SEO and AI search • Is fluent in SEO tools (Semrush, Google Search Console, GA4, a site crawler) and AI visibility tools (AthenaHQ, Profound) • Has deep Shopify experience: theme/Liquid basics, apps, faceted navigation, duplicate content, JS rendering, and structured data implementation and validation • Uses Claude Code (or similar) to build agents and workflows that produce more work, faster, at higher quality • Is a strong writer and editor who balances search intent, conversion, and brand voice • Bonus: DTC experience and time in a regulated category (supplements, food, health, or beauty)
Responsibilities
• Own the SEO and GEO strategy and roadmap across all U.S. brands (informational, commercial, and comparison intent), prioritized by revenue impact • Personally ship technical SEO on Shopify: crawlability, indexation, site architecture, internal linking, Core Web Vitals, structured data, redirects, and canonicals • Make our products machine-readable, with clean product data and agent-ready pages so AI shopping assistants can find and recommend us • Write and optimize content across PDPs, collection pages, landing pages, comparison pages, FAQs, and the blog, using AI-assisted production without losing quality or brand voice • Act as first-line compliance on SEO content using pre-approved claims, escalate to Science & Regulatory only when content goes beyond them, and help build our claims library • Build off-site authority through syndication, targeted link building, competitor link-gap outreach, and unlinked-mention reclamation, coordinated closely with PR • Own organic and AI visibility reporting (non-brand traffic, rankings, organic first orders and revenue, AI share of voice, citations), set targets with Finance, and report to leadership • Build AI agents and workflows for research, briefs, production, and audits, and partner with Ecom, CRO, Copy, Creative, PR, Paid Search, and Retail to get work shipped
Benefits
• At Grüns, we’re committed to providing a competitive total compensation package — grounded in market data that considers our size, stage, industry, and location. For this role, the base salary range is $140,000 - $160,000 plus bonus depending on experience, paired with a comprehensive benefits package designed to support the well-being and growth of our team. • $140,000 - $160,000 plus bonus • For every role, we aim to have highly competitive compensation and opportunity for impact and career growth. • Everyone at Grüns works hard, but we believe in wellness and balance too. We have super strong benefits coverage -- for you and your family, generous PTO, free Grüns, and a few more perks centered around health and well-being that we can't wait to tell you about!
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