pleo - Director, Product Marketing
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Requirements
• 2. Hiring Manager interview: A 45 min chat with the manager to deep dive in your experience • 3. Peer Interview: A 45 min chat with a peer to test how you will work with the team and across functions (day to day collaboration, problem-solving, and contribution to team performance) • 4. Challenge Stage: We will send you a take home test and invite you to present during a 60 minute team interview. This is an opportunity to show us how you would handle the day to day of the role • 5. Final Interview: A final conversation with a Senior Leader • Last time we hired for this role, we received a a vast number of applications but only a few were selected for an intro call. Some of the key reasons why previous candidates didn’t make it past the application screening stage include: • Application care: every single application we receive is reviewed by a human (yes, hundreds of them) because we believe that candidates' efforts should be matched by an equal level of human care. This means that we expect a similar level of attention put into your application. Read and answer the application questions carefully, they make a huge difference in our decision-making process. • Profile to role fit: highlight most important aspects of the role, points that might get misunderstood, any specific industry requirements etc.
Responsibilities
• As a Product Marketing Director, you will: • 1. MASTERING SEGMENT GROWTH (SMB, MID-MARKET, & ENTERPRISE) • Strategic Segmentation: Define and refine the "How we Win" strategy for our three core segments. You will develop bespoke messaging houses that speak to the specific pain points of a 10-person startup (SMB) vs. a 500-person regional leader (Mid-Market) vs. a complex multi-national (Enterprise). • Targeted GTM Motions: Move away from generic outreach. You will design targeted growth programmes that focus on increasing penetration within these specific ICPs. • 2. OBSESSING OVER PRODUCT-MARKET FIT (PMF) • The Intelligence Layer: Act as the "voice of the market" within product rituals. You will use win/loss analysis and customer feedback to identify gaps in our current offering that, if closed, would unlock massive growth in existing segments. • Refining the Core: You will focus on "re-launching" and better-packaging our existing product suite. Your goal is to ensure customers aren't just using Pleo, but are deriving maximum value from every pillar of the platform. • 3. COMMERCIAL PACKAGING & VALUE REALISATION • Packaging Strategy: Work closely with Product and Pricing teams to ensure our bundles and tiers are optimised for our target segments. • Verticalisation: Translate our horizontal spend management solution into vertical-specific narratives (e.g., Construction, Tech, Professional Services) that resonate deeply with industry-specific buyers. • 4. ENABLING THE FIELD TO WIN • Sales Velocity: Master the "Master" pitch decks, objection handlers, and competitive battlecards that empower our sales and CS teams to win without a PMM in the room. • Up-Market Transition: Build the specific collateral and trust-building assets (case studies, security briefs, ROI calculators) required to win and expand within the Enterprise segment. • A Growth Mindset: You enjoy the challenge of optimizing an existing proposition just as much as launching a brand-new one. • Segment Expertise: You understand the nuances of selling to different organizational sizes and can pivot your strategy accordingly. • Analytical Rigor: You use data to find the "why" behind win/loss rates and use those insights to steer the product and commercial ship. • Storytelling Prowess: You can take complex financial tech and turn it into a compelling "must-have" narrative for a CFO.
Benefits
• This role is a good fit for you if: • You love the "commercial" side of marketing and want to see a direct link between your work and ARR growth. • You enjoy deep-diving into customer psychology to understand what makes different segments tick. • You want to work in a high-growth environment where PMMs have a "seat at the table" in product strategy. • This role is not a good fit for you if: • You prefer working purely on "top-of-funnel" creative brand awareness campaigns. • You only enjoy the excitement of Day 1 product launches and find "optimization" tedious. • You prefer working in a silo rather than collaborating cross-functionally with Sales and Product. • Please note: We can hire on a remote, hybrid or in-person set-up in any of the locations listed on the advert but you will need to be physically based in the country of your choice with a valid right to work. We are unable to offer visa sponsorship for this role in any of the listed locations. • 💳 Your own Pleo card (no more out-of-pocket spending!) • 🍜 Lunch is on us for your work days - enjoy catered meals or receive a lunch allowance based on your local office • 🏥 Comprehensive private healthcare - depending on your location, coverage options include Vitality, Alan or Médis • 🌴 We offer 25 days of holiday + your public holidays • 🏠 For our Team, we offer both hybrid and fully remote working options • 🏖️ Option to purchase 5 additional days of holiday through a salary sacrifice • ❤️🩹 We use MyndUp to give our employees access to free mental health and well-being support with great success so far • THE INTERVIEW PROCESS • We want to ensure you are set-up for success and understand what will be expected of you. If your application is successful, our interview process is as follows:
No credit card. Takes 10 seconds.