Gelato - AI Marketing Specialist
Requirements
• This is not a traditional performance marketing role. • 2 4 years of relevant experience in performance marketing, growth, analytics, consulting, or quantitative/technical roles. • Strong quantitative foundation (master s or equivalent in math, engineering, finance, statistics, CS, or similar). • Genuine fluency with AI tools (LLMs, agents), comfortable prompting, chaining, and basic coding/scripting (Python, SQL, JS, APIs). • Dynamic environment in a customer-obsessed team driving sustainability in printing. To apply: Apply via the original job link. Upload CV in English. Gelato encourages applications from those passionate about their mission and entrepreneurial spirit. Original post: https://jobs.ashbyhq.com/Gelato/b50bdb40-d152-4e43-8330-5728361f33cc New here? Subscribe and mute notifications to avoid noise. Use search by role or skills to find jobs, or look in the pinned messages (there is a short list of all vacancies). DYOR! I don t verify jobs. If you're asked to download and run files on your computer, or if you're asked for payment, that's a scam. I'm not hiring myself! I just sharing fresh real Web3 jobs daily. #NFA #DYOR All my other social media! Subscribe! Intern/Junior Web3/Crypto/Blockchain Roles DAILY Allweb3jobs on Twitter/X Allweb3jobs on LinkedIn Coinmarketcap token analysis Binance token analysis Want to promote something or just ask a question? Feel free to reach out: @crypto_vazima
Responsibilities
• Paid media across every major channel • Plan, launch, optimize, and scale campaigns across Meta Ads, Google Ads, YouTube Ads, TikTok Ads, Pinterest Ads, and emerging platforms (including AI-native ad placements as they mature). • Manage budget allocation and forecasting across 20+ markets, balancing growth and efficiency targets (ROAS / CAC / contribution margin). • Own bidding strategy, audience design, product feed quality, and full-funnel campaign structure. • AI-first automation and tooling • Build, test, and maintain AI agents and automation workflows that handle repetitive media-management tasks - negative keyword management, search-term mining, budget pacing, anomaly detection, and reporting. • Use LLMs and agentic tooling (e.g. Claude, MCP-based integrations, the platform ad APIs) to compress work that traditionally took days into minutes. • Continuously scout, evaluate, and roll out new AI tools across the marketing stack, with a bias toward shipping working prototypes over slide decks. • Creative pipeline • Drive the production of ad creatives and ad copy at scale using generative AI, building repeatable pipelines that turn product and market inputs into high-volume, on-brand static and video assets. • Run structured creative testing and feed winning insights back into the generation process. • Marketing technology and tracking • Own and maintain tracking infrastructure, including Google Tag Manager, conversion tracking, server-side tagging, and the integrity of the data feeding our bidding algorithms. • Safeguard measurement quality and consent compliance (Consent Mode, OneTrust / TCF) across markets, and troubleshoot tracking incidents end-to-end. • Analysis and measurement • Turn data from Looker, Google Analytics (GA4), and the ad platforms into clear, decision-ready insight, and increasingly, let AI do the first pass of that analysis for you. • Build dashboards and lightweight models for performance, incrementality, and budget allocation. • SEO / GEO support • Support our organic search and Generative Engine Optimization (GEO) efforts, helping ensure Optimalprint shows up where customers (and AI assistants) are searching. • Competitor and market intelligence • Build automated monitoring of competitor activity across paid, organic, and AI-surfaced channels, and translate it into action. • …and more you'll define • Experimentation framework and A/B testing discipline across channels. • Cross-functional collaboration with engineering, creative, and analytics teams. • Helping shape and document the AI-first marketing playbook that the wider team will adopt.
Benefits
• Real responsibility from day one - meaningful budgets, real markets, real impact, no long apprenticeship. • A genuine AI-first mandate - you're not bolting AI onto old processes, you're rebuilding the acquisition engine around it, with leadership backing. • Global scale - learn how a 20+ market ecommerce business actually grows, across every major channel. • Steep learning curve - work alongside experienced operators, engineers, and data specialists, with direct exposure to senior leadership. • Room to grow - this role can expand as fast as you do. • What it's like to work at Gelato • We are a customer-obsessed team with the ambition to change the world by connecting technology to the printing industry and making it much more sustainable. Everyone who joins our team must feel genuinely intrigued and motivated by our mission. We expect a lot. We are a driven team with big goals, so we seek individuals who are genuinely passionate about their work and possess an entrepreneurial spirit. Our culture is unique and we live by our values, so it's worth learning more about our culture and how we work before presenting your application. • At Gelato, we pride ourselves on our global presence with 11 offices worldwide, fostering a dynamic and diverse work environment. Rooted in a culture that values collaboration, creativity, and camaraderie, we actively cultivate a company culture that thrives on shared experiences. We encourage team members to embrace this culture by working from our inspiring office spaces at least three days a week, allowing for meaningful connections and collective growth. • Lastly, we ask that you please upload your CV in English, regardless of which country you are applying from.
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