improbable - Web3 Product Marketing Manager, Prediction Markets
Requirements
• Strong experience in product marketing or a closely related role, including hands-on prediction markets/protocol experience • Strong understanding of crypto products and onchain user experience, with enough fluency to market credibly to Web3-native audiences • A track record of owning launches end to end, from initial positioning through to measurable post-launch impact • Strong narrative instincts and the ability to turn complex product detail into clear, compelling messaging • Confidence working with data and using performance insights to shape campaigns and priorities • A hands-on, operator mindset with a bias towards shipping and a high tolerance for ambiguity • Improbable Candidate Privacy Policy https://www.improbable.io/candidate-privacy-policy
Responsibilities
• You’ll shape the positioning, launches and growth activity that help a prediction protocol stand out and gain traction. • Own the positioning and messaging for the prediction protocol end to end, including what it is, who it’s for, why it matters and what makes it different • Turn complex product strengths into clear, credible narratives for traders, builders and partners • Lead go-to-market for major launches, product milestones, partner activations and incentive-led moments • Define and run the marketing roadmap in partnership with product and community leads, making sure launches, campaigns and content build on each other • Grow the audience through always-on programmes that expand the qualified builder base • Run customer and market research with traders, builders and KOLs, and feed those insights back into product, pricing and creative • Brief and create content that earns attention in Web3, from launch threads and research-led content to explainer assets, dashboards, KOL kits and conference materials • Partner with comms on press, podcasts and thought leadership that reach the audiences that matter most
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